Mr. Underhill led a team of top members of DED's Dubai Service Excellence Scheme (DSES) through the shopping complex at Deira City Centre pointing out shopping patterns, customer behaviour, significant retailing trends, outlining specific strengths and areas of improvement. Significant outlets visited by the team included Aldo, Giordano, Rivoli and Debenhams among others.
The walkabout followed a detailed seminar conducted by Mr. Underhill on "The Future of Retailing. " More than 500 representatives of Dubai's business community including members of the Dubai Service Excellence Scheme (DSES) attended the seminar.
Mr. Underhill is the founder and Managing Director of Envirosell, a New York based research and consulting firm with offices around the world. He has earned his status as a leading expert and pioneer in the field with over 25 years experience in studying the shopping patterns of people. He has also written two books including Why We Buy: The Science of Shopping and Call of the Mall: The Geography of Shopping.
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Dubai DED organizes walkabout with Paco Underhill
- United Arab Emirates: Monday, December 13 - 2004 at 11:44
- PRESS RELEASE
The Department of Economic Development (DED) organized a mall walkabout with internationally renowned 'retail anthropologist' Paco Underhill, at the Deira City Centre recently.
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About Department of Economic Development (DED):The Department of Economic Development (DED) was established in March 1992, with the objective to organise, regulate and boost trade and industry within the Emirate of Dubai. The DED has moulded its mission of building a futuristic establishment, in accordance with the vision of the Government of Dubai and in the light of globalisation and the requirements of a digital economy. One of its key functions is to encourage local and foreign investments in commercial and industrial projects, and create the appropriate environment for investors.
The DED's other functions comprise a wide range of regulatory activities including the preparation and maintenance of a commercial register and the supervision of all organisations. The DED is responsible for regulating the affairs of commercial agents and brokers and commercial advertising offices, in addition to overseeing and controlling the insurance industry in the Emirate. Examining the participation of the government in the private sector and representing the government in companies where it has a stake, also comes under the purview of the DED.
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Sameh Hamtini / Sudha Chandran
ASDA'A Public Relations
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P O Box 28063, Dubai, UAE
Tel : (971 4) 3344550; Fax : (971 4) 3344556
Posted by Christine H. Andersen, Assistant News EditorMonday, December 13 - 2004 at 11:44 UAE local time (GMT+4)
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