Indian Business and Professional Council (IBPC), Dubai is the only recognized representative organization of Indian Business and Professionals in Dubai.
More than 35 members of the IBPC attended the lecture by Prof Ram Kumar on Brand management. Prof. Ram Kumar is a nuclear physicist and an MBA from IIM Ahmedabad and since the past six years he has been a knowledge worker concentrating on teaching marketing and marketing related subjects at 10 business schools across the globe.
This workshop was arranged for the Dubai based companies of Indian origin to imbibe new strategies to compete in the market with existing brands. The workshop also brought in details on ethical, political, cultural backgrounds existing in the Middle East and how young entrepreneurs need to keep these aspects in mind whilst doing business here.
The students at SPJCM presented to the IBPC members the facts of various brands available in the local market and what people perceive them to be. A case study on consumer behavior and patterns was also presented; from ACE hammers, selling bicycles in the dessert, to Porsche cars.
Professor Christopher brought in details of the SPJCM as an academic destination and the first Business School at Knowledge Village. He said, "This programme is arranged specifically for the IBPC so that the members imbibe our study on the Middle East. This is also indeed an exposure for the SPJCM students on the whole."
Mr. Amitabh Dhawan, CEO of the Indian Business Professional Council (IBPC) said, "We at IBPC encourage our members to be part of these workshops in order to keep them abreast of the market and consumer behaviour patterns. The study from Prof Ram Kumar will indeed help them in their businesses. We are also happy to spend time with new and fresh minds at SPJCM."
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SP Jain Center of Management hosts IBPC meet
- United Arab Emirates: Wednesday, December 15 - 2004 at 08:22
- PRESS RELEASE
SP Jain Center of Management (SPJCM) organized a 2-hour exclusive workshop on 'Brand Management' for the Indian Business Professional Council (IBPC) members at SP Jain Center of Management, Dubai Knowledge Village.
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About SP Jain Center of Management (SPJCM): SPJIMR is the First Business School in Dubai and is based at Knowledge Village. S.P. Jain Centre of Management (SPJCM) has been set up in academic partnership with S.P. Jain Institute of Management and Research (SPJIMR), Mumbai, India, which is one of Asia's leading Business schools and has been ranked as the 7th Best MBA school in South Asia by the Singapore-based Asia Inc.(August 2003) Consistently SPJIMR has had an enviable 100% placement record, with its students being placed with Fortune 500 companies around the world.
The programs currently being offered by us at SPJCM, Dubai are:
PGDM: A rigorous one-year program. styled on the American full-day study format offering specializations in Investment Banking, Wealth Management, Retail Management and Hospitality Management.
EMBA: Designed for working executives in UAE, this is a two- year program with specializations in Marketing, Finance, Operations and General Management. Any prospective applicants can apply for either program.
About Indian Business and Professional Council (IBPC):
The Indian Business and Professional Council (IBPC), Dubai is the only recognized representative organization of Indian Business and Professionals in Dubai.
IBPC, Dubai was formed in the year 2003 after the unification of the three Indian business organizations in Dubai namely the Indian Business Council (IBC), Overseas Indians Economic Forum (OIEF) and Business & Professional Club (BPC).
This new unified body was formed mainly to represent the Indian business and professional community in Dubai with all the activities of the three organizations conducted under the new banner. This formation of a single entity was in the larger interest of the Indian business community in Dubai to help better co-ordination of activities.
Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, December 15 - 2004 at 08:22 UAE local time (GMT+4)
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