Messe Frankfurt, the organisers of Automechanika Gulf, turned to famous American artist, Boris Lyubener, to create an image for the event that captured the contemporary and diverse nature of the industry. The result is something that is colourful and full of action.
"The new image combines the past, present and future of the Automechanika Gulf event", said Michael Dehn the exhibition's manager. Engineers, mechanics, petrol station attendants, tools and modern safety technology have all been captured by Lyubener in a truly unique style. The collage effect is especially suitable as it dismantles the traditional system of order and permits new connections to be made between the various elements.
Another reason why Messe Frankfurt chose to use the new image was to represent automotive manufacturing sector now included in the event's profile. Quite recently HH President Sheikh Khalifa bin Zayed Al Nayhan received the CEO of Volkswagen to discuss plans for an assembly plant in the UAE, which clearly indicates the potential for suppliers to this industry.
Boris Lyubener is renown for transforming conventional pictures and traditional painting methods by using a modern, diverse pallet of techniques. His repertoire of artistic tools includes scanners, spray guns, computers and of course brushes and pencils. "He specialises in this striking visual style and aims to tell the whole story with just one illustration", said Dehn.
The Automechanika Gulf story continues from strength to strength too, with over 400 exhibitors anticipated at the next show. Steady growth in the auto aftermarket combined with the UAE's 9.2% annual growth in vehicles sales has led to the organisers increasing the allocated space for the show by 50%.
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Artwork for auto spare parts show
- United Arab Emirates: Thursday, December 16 - 2004 at 14:14
- PRESS RELEASE
The artistic correlation between the spare parts industry and the region's largest auto aftermarket exhibition may not be immediately apparent to most, but the organisers of the next Automechanika Gulf trade fair in Dubai have chosen a new and very creative image for their next show, scheduled to be held in Dubai 28 - 30 May 2005.
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Notes and media contacts
Issued on behalf of Epoc Messe Frankfurt by MomentumFor information contact:
Amanda Reed
Momentum
Tel: +971 4 390 1630
Mobile: +971 50 7548890
Show Profile:
Automechanika Gulf is the biggest automotive spare parts and equipment show in the Middle East. The range of exhibits is unbeatable in terms of both width and depth. The show attracts top international and local exhibitors presenting a wide range of parts, equipment and products for all motor vehicles including: repair equipment, tools, auto care products, forecourt equipment, security systems, in-car entertainment, body styling products, batteries and exhausts. Automechanka Gulf 2005 will be held from the 28th - 30th May 2005 at the Dubai World Trade Centre.
The Dubai edition of Automechanika forms part of a network of Automechanika trade fairs organised around the world by the parent company, Messe Frankfurt. Other Automechanika events take place in Germany, Mexico, Argentina, Malaysia, Russia, Turkey and China. The biggest Automechanika in Frankfurt was founded in 1971 and has since then continuously expanded into 22 halls in 2004.
Company Profile:
The Epoc Messe Frankfurt team in Dubai has over 20 years experience of organising international trade fairs throughout the world. Their successful portfolio includes Intersec 2005, Materials Handling, Hardware & Tools, Garden, Landscaping & Outdoor Living, ISH Kitchen & Bathroom, Gulf, Lightstyle - Gulf Lighting, Beautyworld Gulf, Houseware & Hometech, Automechanika Gulf and the Middle East Toy Fair. Epoc Messe Frankfurt is a subsidiary of Messe Frankfurt, the world's second largest trade fair organiser conducting over 100 events worldwide with 15 subsidiaries across Europe, Asia, America, Africa and the Middle East.
Anne-Birte Stensgaard, Senior News EditorThursday, December 16 - 2004 at 14:14 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Apr 25 2005.
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