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Pehla launches new buy thru subscription option- Pehla Bangla
- United Arab Emirates: Sunday, December 19 - 2004 at 08:16
- PRESS RELEASE
Pehla- Premium Asian Entertainment Television in the Middle East is proud to launch Pehla Bangla, the new buy thru subscription option on its platform with a promise of premium entertainment to all the Bengali-speaking brethren in the region.
There had been a constant demand from the Bengali speaking community in the region for Premium Bengali entertainment and Pehla has addressed this need with the launch of the Pehla Bangla bouquet that promises quality regional entertainment, breaking news, the latest must-see blockbuster movies, soaps and serials from back home.
Subscribers need to subscribe to Pehla Basic, Pehla Silver or Pehla Gold to be eligible to subscribe to Pehla Bangla package. Existing subscribers with any of the Pehla Packages can choose to "add on" Pehla Bangla package to their existing bouquet, i.e., Pehla Bangla is available only as an add-on package to Pehla Basic, Pehla Silver or Pehla Gold.
Pehla Bangla has currently 3 entertainment channels like ATN Bangla, NTV Bangla and Tara Bangla that will showcase general entertainment programs that cater to all the members of the family. ATN Bangla has been one of the first Bangla private satellite channels and is popular with the Bengali community with its quality programs, hourly English news bulletin and live coverage of events .The other channel NTV Bangla is rated as very popular channel in Bangladesh with a variety of programs including news, entertainment, top drama serials like "Sporsher Baire" and "Tin Purush", musical programs, movies, documentaries, children's programs and other cultural programs and lastly Tara Bangla, a channel for the entire family with a variety of soaps, movies, news and sports entertainment.
Excited about the new bouquet on the platform Mr. Vinod D'Mello, Executive Vice President, Network Development & Marketing, Arab Digital Distribution said, "Pehla has always lived to its commitment of showcasing exclusive regional programs for the various Asian communities in the region. The addition of Pehla Bangla promises to make the Bengali speaking community in the region now feel closer to home. Since our inception, our sole objective has been to offer premium regional entertainment at a very attractive and affordable price. "
Now Pehla Bangla provides the Bangla community the true essence and flavor of Bengali entertainment in the Middle East.
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