Online Broker to offer 'unrivaled' service to Gitex visitors

"Throughout the year, we've enhanced our offering to customers, considerably grew our business and received very encouraging feedback from our customers," explained Ali Zahed, President of CSFBdirect-eUnion. "We want to now build on this success and introduce a host of new services that will position our service as undeniably the best online investment offering to the Middle Eastern investor. This is what we have in store for visitors at Gitex".

Adding to its success this year, the company will announce a number of significant enhancements to its service before Gitex in October. Visitors to the IT show will be able to witness demonstrations on the company's new offering in online investing at its demonstration area within the exhibition stand of its strategic partner CompuMe in hall 2.

This will be the second year for CSFBdirect-eUnion to participate in Gitex Dubai. With a considerable proportion of the company's target profile working within the region's IT industry, the online broker plans to again draw a considerable number of customers and generate awareness on this novel form of stock market investment at this year's show.

The company, which was first to introduce online investing to the region and is part of the global network of US online brokerage pioneer, has already made a number of enhanced service introductions earlier this year. New features include the online streaming feature providing realtime market information, as well as extended trading hours that allow investors to trade beyond Nasdaq market opening hours.

It also invested in providing regular free seminars on online investing at Compume Dubai's educational facility to raise awareness and understanding of online investing. This was followed by the launch of a successful ongoing investment challenge on its website that provides investors with the opportunity to learn about online investment by trading with virtual money in a simulated stock market investment experience.