Falaknaz wins Benedetti-Milano exclusive UAE franchise rights

The move takes the Dubai-headquartered group, which already has interests in real estate, sports, medical, furniture and exhibitions sectors, into the jewellery retail segment.

"We are excited about this opportunity and plan to have the Middle East's first dedicated Benedetti-Milano boutique up and running in the Jumaira Plaza, Dubai by the end of October," said Mohammed Falaknaz, Vice Chairman, Falaknaz Investment Group. "A second of these uniquely-styled boutiques is also planned for Abu Dhabi."

The elegant and modern Benedetti-Milano boutique design originated at the company's headquarters in Italy and is being faithfully reproduced in Dubai.

"This will set the boutique apart," said Mohammed Falaknaz. "The design is completely different to anything already in the market and reflects the Benedetti-Milano image of being fresh, vibrant, youthful and ultra-modern."

Milan-headquartered Benedetti-Milano, designs and produces hand-crafted, middle-to high-end jewellery to exclusive concepts. The Falaknaz deal gives the two-year-old Benedetti-Milano , which already has dedicated boutique stores throughout Europe, a branded foot-hold in the Middle East.

"Initial trial testing of our ranges at trade shows in the UAE have met with considerable response and we believe that together with the Falaknaz Group, we can quickly establish the brand in the Emirates as a quality producer of beautifully hand-crafted, creatively-designed jewellery which will move with the times," said Viken Hadidian, Director, Benedetti-Milano.