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Falaknaz wins Benedetti-Milano exclusive UAE franchise rights
- United Arab Emirates: Thursday, September 20 - 2001 at 10:15
- PRESS RELEASE
The multi-faceted Falaknaz Investment Group has won the exclusive UAE franchise rights for Italy's exclusive Benedetti-Milano range of branded jewellery boutiques.
"We are excited about this opportunity and plan to have the Middle East's first dedicated Benedetti-Milano boutique up and running in the Jumaira Plaza, Dubai by the end of October," said Mohammed Falaknaz, Vice Chairman, Falaknaz Investment Group. "A second of these uniquely-styled boutiques is also planned for Abu Dhabi."
The elegant and modern Benedetti-Milano boutique design originated at the company's headquarters in Italy and is being faithfully reproduced in Dubai.
"This will set the boutique apart," said Mohammed Falaknaz. "The design is completely different to anything already in the market and reflects the Benedetti-Milano image of being fresh, vibrant, youthful and ultra-modern."
Milan-headquartered Benedetti-Milano, designs and produces hand-crafted, middle-to high-end jewellery to exclusive concepts. The Falaknaz deal gives the two-year-old Benedetti-Milano , which already has dedicated boutique stores throughout Europe, a branded foot-hold in the Middle East.
"Initial trial testing of our ranges at trade shows in the UAE have met with considerable response and we believe that together with the Falaknaz Group, we can quickly establish the brand in the Emirates as a quality producer of beautifully hand-crafted, creatively-designed jewellery which will move with the times," said Viken Hadidian, Director, Benedetti-Milano.
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Notes and media contacts
Benedetti-Milano's origins date back two centuries and four generations, from the merger of two of Italy's great jewellery houses. The new generation of the families created Benedetti-Milano to meet growing international demand for Italian-styled jewellery.For more information: Barbara Saunders, MCS - Marketing Communications Services, PO box 20970, Dubai, United Arab Emirates. Tel: +9714 3452126; fax: +9714 3460926
Or visit Bendetti-Milano online at: www.benedetti-jewelry.com
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Posted by Anne-Birte Stensgaard, News Editor
