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Sunday, November 8 - 2009

German media applaud The Pearl-Qatar

A contingent of German media visiting Qatar courtesy of the country's award-winning national flag carrier, Qatar Airways, have forecast that The Pearl-Qatar, the USD2.5 billion island being reclaimed off the coast of Doha, will become an iconic symbol of the state and substantially raise its international profile.

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  • German media applaud The Pearl-Qatar.
    German media applaud The Pearl-Qatar.
The journalists, among them broadcast, magazine and newspaper reporters, were on a fact-finding visit of the country, which included a presentation of The Pearl-Qatar in the project's Customer Relations Centre in Doha.

The presentation of the project, Qatar's first international real estate venture and the first to offer freehold and residential rights to international investors, was delivered by Nick Bashkiroff, Development Director, The Pearl-Qatar.

Following the presentation, the journalists forecast great days ahead for the project and Qatar.

"This trip has been a really good experience for me, allowing me to get better acquainted with Qatar," said Christian Aigner, a journalist with the German national broadcast authority RTL. "The Pearl-Qatar is an iconic project and is really going to help raise the profile of the country worldwide."

For Karl Schermann, the Editor-in-Chief of the Munich broadcast and publications service TZ/Munchener Merkur, The Pearl-Qatar's appeal could be as a holiday or retirement destination.

"This is a spectacular project. It will have great appeal for German investors who will be attracted by the weather and its resort-style character. Qatar's year-round sunshine is definitely an important factor whether considering retirement, holidays or a home abroad, and the Mediterranean feel of the island will strike a chord with Europeans."

"Up until now Qatar has been a bit of a secret in Germany but The Pearl-Qatar will help change that. The project will attract investors of all nationalities, and Europeans will definitely be among them," said Christian Thomas, Promoter, Radio Gong.

Germans were among the initial investors in The Pearl-Qatar during last month's sales launch of luxury apartments, elegant town homes and fashionable penthouses in seven of the 20-storey towers which will surround Porto Arabia, the island's main harbour.

Properties in three of the towers were reserved within 24 hours of the launch.

"Demand was truly international, emanating from the local and regional market but also from Europe and in particular the UK and Germany," said Bashkiroff.

"Qatar will become increasingly better known in Germany with improved access between the two countries through Qatar Airways' schedule of flights six days a week into Doha from Frankfurt and five days a week from Munich."

The Pearl-Qatar, the country's largest real estate development, will create over 30 kilometres of new coastline and is positioned as the 'Riviera Arabia.'

"It represents a unique opportunity for international investors to get in on the ground floor of the latest Middle East real estate market to open up," explained Bashkiroff.

"The Riviera Arabia concept will position The Pearl-Qatar as truly world-class and differentiates it from other developments within the region and around the world."

The first residents are due to move into their Pearl-Qatar homes in early 2007. When complete, in 2009, some 30,000 people are expected to live on the island, which will be linked to the mainland by an eight-lane, palm-tree lined boulevard - the Grand Cruz.

The four-phase development will have 10 distinct districts housing three luxury hotels, four marinas, with combined mooring for over 700 boats and 60,000 square metres of luxury retail and restaurant space.
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ABOUT THE PEARL-QATAR
This US $2.5 billion offshore, Riviera-style man-made island, covering 400 hectares of reclaimed land, is Qatar's first international real estate venture, the largest real estate development in the country and the first to offer freehold and residential rights to international investors. It will create over 30 kilometres of new coastline.

The Pearl-Qatar's name and location, on a former pearl diving site, leverages the country's traditions, and strong historical and cultural ties to the sea - it is an island rediscovered.

The Pearl-Qatar will eventually house 30,000 residents in an up-scale, multi-cultural residential community which will be a secure and exclusive island retreat bringing the ambience and lifestyle of the Mediterranean to the heart of Arabia.

The four-phase development comprises 10 distinct districts to be developed over five years, with the first investors expected to take up residency in 2006. The Riviera Arabia themed districts will house three luxury hotels, four marinas, with combined mooring for over 700 boats, and 60,000 square metres of luxury retail and restaurant space.

The Pearl-Qatar is being built 350 metres offshore the West Bay Lagoon area of the country's capital, Doha. Whilst offering an exclusive retreat, the island will also be closely integrated with, and have easy access to, the capital's thriving community.

Dredging work for The Pearl-Qatar is currently underway; the project in total is due for completion in 2009.

The Pearl-Qatar is being developed and promoted by United Development Company (UDC), Qatar's largest private sector shareholding company.

ABOUT UNITED DEVELOPMENT COMPANY (UDC)
The Pearl-Qatar's developer, UDC, is the country's largest private sector shareholding company with a mission to identify and invest in long-term projects that contribute to Qatar's growth and provide good shareholder value. The company was established in 1999, with an authorised share capital of QR 500 million (US $140 million), was listed on the Doha Securities Market in June 2003, and is a Gulf Business Top 150 company.

UDC's target areas of interest include: infrastructure, energy-intensive industries, downstream hydrocarbons, real estate, construction and environment-related businesses.

UDC established the Qatar Dredging Company - a joint venture with the State of Qatar and Belgium's Dredging, Environmental & Marine Engineering NV - and formed Qatar Cool, a district cooling company, in partnership with Tabreed of the United Arab Emirates. UDC is also a partner in Al-Seif Company Ltd - a joint venture with Qatar Petroleum to develop a plant to produce linear alkyl benzene (LAB), which is the main feedstock for detergent manufacture. The plant starts operations in 2006 with a production capacity of 100,000 tons a year. UDC has also invested in the Al Khaleej Formaldehyde Company as a joint venture partner with Qatar Fertiliser Company (QAFCO) and other Qatari investors. Operations began in 2004.

UDC's founders, who at launch held 45% of the shares, are among Qatar's most successful investors and developers. A large number of Qatari and GCC investors are shareholders in UDC.

ABOUT THE STATE OF QATAR
Centrally located in the Arabian Gulf, the peninsula state of Qatar, with 17.9 trillion cubic metres, has five per cent of the world's proven natural gas reserves. Qatar is the richest Arab nation with a per capita income of US $30,000 per annum.

Eighty per cent of the Qatari population, which is now approaching one million, is based in and around the capital, Doha.

Qatar has strong historical and cultural ties to the sea. Pearl fishing was the traditional mainstay of the economy until oil and gas took over around 50 years ago. Although pearling is no longer a key economic driver, it has left a legacy of skills, stories, music, art and poetry that is a source of identity and pride for Qataris today.

Qatar has growing inbound tourism ambitions with The Qatar Tourism Authority targeting tourism arrivals of 1.25 million in 2005 and Doha International Airport is undergoing huge expansion and new build to cope with anticipated increased passenger traffic. When completed in 2015, the new airport will be able to handle around 50 million passengers a year.

Central to the international promotion of Qatar is the country's flag carrier Qatar Airways - now one of the world's fastest-growing international airlines. Currently serving a growing route network throughout Europe, Russia, the Middle East, Sub-Continent and Asia, the airline plans to serve more than 60 destinations by 2005 and have a fleet of 52 Airbus aircraft by 2008.

Qatar, already host to annual ATP tennis tournaments and PGA golfing events, is fast making a name for itself on the international sporting arena and, in 2006, will host the Asian Games.

The Qatari government has a pro-business stance on foreign investment and is encouraging the growth of the country's private sector, stimulating progress with an active privatisation programme.

*Source: Ministry of Economy and Commerce, State of Qatar

For further information:
Barbara Saunders, The Pearl-Qatar.
Tel: +974 4463406
Mobile: +9714 50 6253327

Or Fouad Kassem, Action Qatar
Tel: +974 465 7704
Fax: +974 465 0385

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