Trading Enterprises' Dubai Festival City's Honda showroom will be specifically designed to display Honda's range of cars, motorcycles, marine and power products in a single customer-centric, lifestyle-orientated showroom in Dubai Festival City's automotive retail park.
"The Honda showroom is yet another first-class car retail facility at Dubai Festival City that will help transform Dubai Festival City Al Rabat Road into the automotive centre of Dubai," said Al Futtaim. "The new Honda showroom concept is focussed on the buying experience and will offer an exciting alternative to the way customers currently make a buying decision on Honda products."
The 5,250 square metres Honda flagship showroom will feature an internet-café as the centrepiece of the Japanese-style double-storey display area.
Dubai Festival City's automotive zone will be part of a landscaped retail park to be built close to Al Rebat Road and easily accessible with ample car parking for customers.
"Honda is a welcome Dubai Festival City tenant. Honda's brand ethos of turning today's dreams into reality is closely aligned with that of Dubai Festival City - which is to deliver aspirational lifestyles and totally revitalise the retail experience," said Al Futtaim.
"Both brands also share a solid commitment to people, society and the environment and we are confident that the Honda showroom will be an important asset to Dubai Festival City as the motor company continues to receive tremendous demand and significant year-on-year growth."
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Honda President breaks ground at Dubai Festival City
- United Arab Emirates: Wednesday, December 22 - 2004 at 11:11
- PRESS RELEASE
The President of Honda Motor Europe, Middle East and Africa, Shigeru Takagi, and Omar Al Futtaim, CEO, Dubai Festival City, have broken ground on the site of Honda's new state-of-the-art, purpose-built showroom at Dubai Festival City, the waterfront city-within-a-city being developed on the banks of Dubai creek.
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Notes and media contacts
About Dubai Festival City:Dubai Festival City is being developed on 1,600 acres on the banks of Dubai's historic Creek. Comprising 15 distinct development zones, Dubai Festival City is a property development by the Al-Futtaim Group and is the Middle East's largest, privately-funded, mixed-use, real estate project.
It will comprise a unique mix of entertainment, dining, shopping, edutainment, sport and leisure facilities, automotive dealerships, hotels, a marina, residential and office components.
The first phase of construction is underway with The Al Badia Golf Resort, an 18-hole championship golf course designed by world-renowned golf course designer Robert Trent Jones II LLC, surrounded by Mediterranean style apartments and town homes, set to open in late 2004.
ts centreplace Festival Centre, the 1,900,000 square foot retail, dining and entertainment centre, set on a Creekside marina, is also under construction. Foundation work will also soon start on the InterContinental Hotel Dubai Festival City, an iconic convention hotel situated on the north-west peninsula of the marina.
The recently announced Four Seasons Hotel Dubai is the latest addition to Dubai Festival City. With an initial development cost estimated at Dhs. 700 Million, the Four Seasons Hotel Dubai will have 250 rooms and villas, a destination spa, five restaurants and a range of conference and banqueting facilities. The hotel is scheduled to open at the end of 2006.
For further information, please contact:
Bassem Terkawi
Public Relations and Events Manager
Dubai Festival City
Tel: +974 4 213 6187
Fax: +974 4 2851185
Jonathan MacPherson
MCS/Action, PO Box 20970, Dubai, United Arab Emirates
Tel: +971 4 3902960
Fax: +971 4 3908161
Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, December 22 - 2004 at 11:11 UAE local time (GMT+4)
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