"Ragheb has the kind of fan base that perfectly represents our CLS target audience," said Johannes Fritz, Sales and Marketing Director, Mercedes Car Group, Dubai. This song also ties in beautifully with our regional CLS marketing campaign - the technology of seduction."
The video clip was shot on 35mm film in Milan during fashion week in September. It mixes cutting edge haute couture with automotive designer elegance and passion to highlight the beauty of the new CLS which is a unique synthesis of a coupé and a saloon.
The new CLS-Class is the world's first vehicle to combine the elegance and dynamism of a coupé with the comfort and practicality of a saloon and has a great deal more added value than other coupés.
Initially available in two model variants, the CLS 350 and CLS 500, it will be joined next year by the CLS 55 AMG, which is powered by a V8 supercharged engine generating 476 hp and can accelerate from standstill to 100 km/h in just 4.7 seconds.
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Arab World first for Mercedes Car Group
- United Arab Emirates: Thursday, December 23 - 2004 at 16:35
- PRESS RELEASE
In an Arab World first, Mercedes-Benz has tied up with Lebanese singing sensation Ragheb Alama to feature the new Mercedes-Benz CLS mould breaking four-door coupe in the video clip for the star's latest single.
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Posted by Anne-Birte Stensgaard, Senior News EditorThursday, December 23 - 2004 at 16:35 UAE local time (GMT+4)
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