Data shows that 2500 messages were translated by mobile phone users on the first day the service was in operation.
Mohammed Al Fahim, Executive Vice President- Marketing, Etisalat, said: "We are very pleased to see that the 'Tarjim' (translation) service has been received so well. Our market research told us that this service would be of immense benefit to students, the business community and visitors. It is encouraging to find it being utilized by so many people so quickly."
The service allows prepaid or postpaid subscribers to send SMS text to the number 1001. The service can translate from English to Arabic and vice-versa.
Ziad Al Rayyes, Regional Manager- Sales, Sakhr Software Co., said: "We are extremely pleased with the success of this service in the UAE. Right from the beginning, we concentrated on the user's desire for ease and convenience, and all our developments are based on this. We also found since the launch of this service that most of our customers have been non-Arabic speakers, proving the wide appeal of such a service."
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New Etisalat mobile translation service generates popular response
- United Arab Emirates: Monday, December 27 - 2004 at 14:33
- PRESS RELEASE
Emirates Telecommunications Corporation- Etisalat- has announced that the recently-launched SMS-based translation service has received an enthusiastic response from mobile users in the UAE.
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Press release issued by Public Relations Department - EtisalatFor further media information, please contact:
Ahmed Bin Ali
Manager Public Relations
Public Relations Department
Tel: 02 6182173
Fax: 02 6334448
Posted by Christine H. Andersen, Assistant News EditorMonday, December 27 - 2004 at 14:33 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Sat Oct 21 2006.
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