All eyes on the world's biggest gold extravaganza

In this win-win extravaganza, any one who purchases the exclusively designed 22 carat DSF Celebration Gold Coin will also be entitled to win five kilos of gold in a weekly draw and participate in the grand draw of 100 kilos of gold at the end of the festival.

What makes this promotion even more exciting is the golden opportunity to make a return on the investment in the future. The value of the gold used for the coin itself, can be reimbursed for cash at any time, which is further enhanced by the world class manufacturing in Switzerland and the state of the art certi packing. All this contributes to a chance of participating in the raffle draws to win a total of 120 kilos of gold.

This DGJG gold coin will retain its value over time while providing people with the immediate chance to win millions in gold, hence making it the ideal investment for instant gains and the perfect gift for near and dear ones.

Tawhid Abdullah, Chairman of the DGJG, states: 'Over the years, Dubai has established itself as the most ideal destination for world class shopping with renowned international brands opening their doors locally. This gold promotion is one more step in placing the Emirate on the global map and giving people the chance to win millions in the process.'

Brand ambassador, Bollywood superstar Amitabh Bachchan, adds: 'The city of Dubai continues its journey on the path of progress, with each venture bringing it closer to the pinnacles of success.

'I am proud that my association with the DGJG will contribute in placing the city on an international platform, which is already renowned for its shopping and promotional ventures. Dubai is truly the city of dreams, which continues to fulfill every fantasy through its exemplary vision and its endeavors.'

With the total gold winnings of 120 kilos up for grabs, there has been a steady demand for this celebratory coin over the past few weeks. People can purchase the gold coin at all DGJG member outlets and also at special DSF kiosks that have been set up at key locations across the city.

Sponsors for the promotion include the World Gold Council and Standard Chartered Bank, which the latter being the official bank for the DGJG celebration. PAMP Gold is the official Mint for the DSF Celebration Gold Coin, while the Dubai Duty Free will also be selling the coin through its jewellery outlets the Dubai International Airport, offering transit passengers the opportunity to participate in this promotion and the raffle draws.

The DGJG's very popular City of Gold promotion will also run parallel to DSF's festivities in which shoppers will get a chance to win one kilo of solid gold everyday for 32 days. In addition, there is a Scratch & Win promotion which allows winning back half of the purchased amount.

'Dubai is the choice of place to shop for people wanting quality, variety and competitive pricing in gold and jewellery,' says Abdullah. 'DGJG's regular promotion of winning 32 kilos of gold on a daily raffle of one kilo is sure to please even the most discerning buyers.'

The Emirate of Dubai has often been touted as the 'City of Gold', with DGJG playing a vital role in promoting and creating this awareness. With investments crossing US$25 million over the past nine years, DGJG aims to establish Dubai as the 'Jewellery Destination' of the world.