Masafi announces dazzling promotion with Damas

The unique offer is valid till February 27.

Prizes offered by Masafi can be redeemed from Damas Outlets in Abu Dhabi, Al Ain, Dubai, Ras Al Khaimah and Sharjah, or for any assistance, winners can call the Masafi toll free No. 800 5455. The final date for redemption is March 30, 2005.

Ashraf Abushady, General Manager of Masafi, said: "Masafi is proud to join hands with a luxury brand like Damas to offer this dream combination of diamond and gold prizes. As a key supporter of DSF, we are also happy to reward our consumers with DSF gold coins. This unique initiative demonstrates the commitment of both Masafi and Damas to offer value-for-money to all our customers, and our determination to give residents and visitors one world-class destination for leading brands".

Mrs. Pearl Chandrawansa, Marketing Manager of Damas Jewellery, said: "As a leading luxury jewellery retailer, Damas is very pleased to tie-up with another top home-grown brand of the caliber of Masafi to offer our customers superb value during the Dubai Shopping Festival season. The promotion will also give both Damas and Masafi the opportunity to promote Dubai and showcase its ability to develop world-class brands. This excellent promotion also reflects an entirely fresh new approach from the private sector on how best they can pool their resources in promoting their products".

Zeina Mouhawej, Marketing Manager of Masafi, added: "We are celebrating the new year and DSF in a big way to ensure that residents and visitors continue to enjoy the pure refreshing taste of Masafi while also having loads of fun by participating in our promotions. By partnering a renowned retailer like Damas, we want to provide our consumers an attractive incentive to buy Masafi water. This superb initiative will also help us tap into each other's customer base, as each of us attract different audiences in the UAE".

Masafi has been at the forefront of special events and promotions, including its sponsorship of top events such as the international men's and women's tennis championships in Dubai, the Dubai Desert Classic, Dubai Shopping Festival and Dubai Summer Surprises. Masafi has also received numerous regional and international accolades including the "Plant Manager of the Year" and a number of other top awards at the prestigious IBWA Aqua Awards 2004 hosted by the International Bottled Water Association (IBWA), the trade association representing the global bottled water industry.

As the market leader for the past 28 years in the mineral water business in the UAE and other GCC states, Masafi aims to enhance its market leadership by continuously enhancing the excellence of its wide range of products through its commitment to innovation and providing safe and healthy drinking water.