DGJG's City of Gold Promotion is as popular as ever this DSF

"We are in our tenth successful year of the Dubai City of Gold DSF promotion and are extremely proud to be such an integral part of the shopping festival," says Mr. Tawhid Abdullah, Chairman of Dubai Gold and Jewellery Group. "The annual campaign is eagerly anticipated by avid shoppers and discerning buyers, who look forward to benefiting from this daily raffle, which provides them with numerous chances to win gold."

Since its inception, the annual DSF City of Gold promotion has given away over 400 kilos of gold in prizes, with winners ranging from a diverse cross-section of the Emirate's population. The stunning Cleopatra visual for the campaign symbolizes the timeless beauty of a woman, which is further enhanced by the everlasting value of precious jewellery.

The World Gold Council has partnered with the Dubai Gold and Jewellery Group for this DSF incentive, with Standard Chartered Bank being the official bank for the campaign.

The DGJG's very popular 'World's Biggest Gold Promotion' will also run parallel to the DSF's festivities, where shoppers can purchase the exclusively designed 22 carat DSF Celebration Gold Coin to participate in a weekly raffle to win five kilos of gold. A grand draw at the end of the festival will entitle one person to win 100 kilos of gold as the mega prize.

"Dubai is the choice of place to shop for people wanting quality, variety and competitive pricing in gold and jewellery," says Mr. Abdullah, "And we continue in our efforts to maintain those high standards for our customers."

An association of more than 350 gold and jewellery outlets in Dubai, the Gold and Jewellery Group is responsible for promoting and improving the gold and jewellery trade in Dubai. Founded in 1995, the group has participated in the Dubai Shopping Festival as one of the Key Sponsors since its inception.

The Emirate of Dubai has often been touted as the 'City of Gold', with the Gold and Jewellery Group playing a vital role in promoting and creating this awareness. Recent figures show that 95 per cent of visitors to Dubai buy a piece of jewellery during their visit, with USD 1.05 billion accounting for the total gold jewellery consumption in the city. Dubai also largely contributes to the regional growth in the diamonds market, which has crossed USD one billion in recent times.

With local investments crossing US$25 million over the past nine years, DGJG aims to establish Dubai as the "Jewellery Destination" of the world.