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Tuesday, November 10 - 2009

See 17 destinations with Prima this DSF

  • United Arab Emirates: Wednesday, January 12 - 2005 at 16:08
  • PRESS RELEASE

First time support sponsors of the Dubai Shopping Festival, Prima International announced its 'Ticket or Leave It' promotional campaign to coincide with the tenth anniversary celebrations of the DSF.

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In a unique, no strings attached offer, Prima International is giving away one return Gulf Air ticket with every plasma and LCD television sold. Upon purchase of a 50-inch plasma TV or a 30-inch LCD TV, customers will receive one free return Gulf Air ticket to any one of the following European destinations: London, Paris, Frankfurt, Istanbul, Larnaca and Athens.

Upon purchase of a 42-inch plasma TV or a 27-inch LCD TV, customers will receive one free return Gulf Air ticket to any one of the following Middle Eastern or Asian destinations: Amman, Beirut, Cairo, Damascus, Bombay, Delhi, Islamabad, Lahore, Peshawar, Colombo and Karachi.

"As first time DSF participants, Prima wanted to offer its customers something truly spectacular. Instead of going the raffle or draw route, we decided to reward each and every customer with a free ticket to one of a number of different destinations around the world, courtesy of Gulf Air. We are confident that Prima will make DSF 2005 one to remember," said Humphery Wen, Managing Director, Prima.

The Shopping Festival is an integral part of Dubai's calendar and Prima is pleased to be participating and supporting an event that has gained international recognition and unrivalled success over the past decade, he added.

In addition, Prima will also be running a raffle draw for the duration of the Shopping Festival. All visitors to Prima kiosks will be eligible to enter the raffle to win one Prima 42-inch plasma TV (grand prize) and one Prima 20 inch LCD TV (second prize). Prima kiosks will be located at Global Village, Night Souq, Al Rigga Street and Al Muraqqabat Street.
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NOTE TO EDITORS
Prima International (Middle East) FZE is a subsidiary of the China-based Xoceco group. An ISO9002 certified company, Xoceco is one of the world's largest manufacturers of colour TVs. In addition to their range of Plasma and LCD TVs, Prima International also manufactures satellite receivers, CRT TVs and DVD players. All Prima International products acquire international safety approvals. Prima products are distributed to over 100 countries worldwide.
Xiamen Overseas Chinese Electronic C0., Ltd. (Xoceco) was founded in 1985. With more than 5,000 skilled employees and state-of-the-art equipment, Xoceco manufactures a wide variety of quality electronics products - PDP TV, LCD TV, HDTV, LCD monitors, color TVs, fax machines, STB and other telecommunication products and electronic components.
Xoceco has grown to become one of the leading electronic manufacturers in China, with annual sales exceeding $1.1 billion for the year 2003. Xoceco became a publicly traded company in 1995 and is listed on the Shanghai Securities and Exchange House. Xoceco has six major overseas subsidiaries and 120 major domestic subsidiaries. Its products are distributed to more than 100 countries and regions. XOCECO's overseas brand name 'PRIMA' is fast becoming one of the world's premiere brands.

This press release has been issued on behalf of Prima International (ME) FZE by Concept PR.
For further information, please contact:
Synora Van Drine
T: +9714 3903947/8
F: +9714 3904750

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