Better Life appliances at lowest ever prices this DSF

Better Life, the specialist home appliance chain of the Easa Saleh Al Gurg Group, will retail appliances including refrigerators, washing machines, dishwashers, cookers, microwaves, kettles, blenders, hair stylers and cordless phones at record prices throughout DSF, which runs from January 12 to February 12.

"For DSF, we have a superb selection of products at what are probably the world's best prices," said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group.

In order to promote its DSF best buys, Better Life has put together a special catalogue for distribution with a leading newspaper and through all Better Life outlets.

"We look forward to making DSF 2005 another great shopping experience for our customers, by promising the widest range of internationally acclaimed home appliances at the best possible prices, backed up by uncompromising after-sales service," said Dayal.

Better Life has a total of seven outlets in the UAE, and the chain's special prices will be on selected items at all outlets. The stores are located in Dubai next to Strand Cinema in Karama, near the Bur Dubai abra station, within Homes'R'Us in Mazaya Centre on Sheikh Zayed Road, and in the Scientechnic building on Dubai-Sharjah highway.

Elsewhere in the UAE, Better Life is in Homes-'R'-Us at Madinat Zayed Gold Centre in Abu Dhabi, Homes-'R'-Us near the Gold Centre on Al Qassimi Street in Sharjah, and at the Fujairah World Trade Centre in Fujairah.

Better Life is the only specialist home appliance chain in the UAE handling a growing portfolio of mid-to-upmarket brands like Siemens, Fisher&Paykel, Zanussi, Bosch, Binatone, Electrolux, Vestfrost, Admiral, Terim, Scandinova, Wolf and Starmix. The store also retails a comprehensive range of Siemens, Fisher & Paykel and Zanussi built-in kitchens.

The Easa Saleh Al Gurg Group is set to expand the Better Life brand across the UAE. Several new stores are planned, including one in Oman, and one in Ras Al Khaimah in the UAE, over the coming months.