Samsung to offer prizes worth AED 1 million to shoppers during DSF 2005

Samsung is offering prizes worth AED 1 million to shoppers participating in its promotions on purchase of Samsung products.

"DSF represents a unique opportunity to bring our latest innovative digital technology to the doorsteps of our local and regional customers. In continuation with our previous DSF initiatives, our endeavour this year is to devise value-based promotions and activities that engage the interests of international visitors and residents alike," said Mr. J. H. Park, President, Samsung Gulf Electronics.

Samsung's chief DSF promotion is the popular 'Samsung Word Game', where customers get a scratch card with a hidden alphabet, for every AED 200 spent. Customers collecting these alphabets and forming the words 'SAM' and 'SUN' win a Samsung DVD player and mobile phone respectively. Customers forming the full word 'SAMSUNG' become this DSF's Samsung Mega Winner and take home a Samsung plasma television, home theatre system, side-by-side refrigerator, washing machine, monitor and printer.

Another key promotion organised at this year's shopping festival is the unmatched bundle-offers that customers can avail of on purchase of a wide range of Samsung digital products, such as flat-panel televisions, camcorders, DVD players, MP3 players, home theatre systems, monitors and printers.