MECC 2005 Call Centre Show opens Sunday

According to Dominick Keenaghan, President of INSIGHTS, "the Middle East call centre market is currently growing in excess of 30% per annum from a solid base of around 250 call centres in the region. This means there could be almost 1,000 sites in the region within a few years. The growth is being driven by customers demanding better customer service, and companies are responding in kind because most now understand that it is much more cost-effective to retain existing customers by satisfying their needs rather than constantly trying to find new ones.

"One of the major features of the growth that we are seeing is that many existing call centres are expanding their operations as well. This is testament to the trend that it often takes some time for the different parts of a company to fully understand and appreciate the wide range of capabilities that a call centre brings to an organisation. There is clearly an educational process going on here and if ways can be found to expedite this process then these organisations would be able to further their corporate goals sooner rather than later."

The MECC 2005 show has been designed explicitly to encourage educational processes. For those looking to learn call centre basics, they can visit the free MECC 2005 Exhibition and pick up a wide range of useful information. For those looking for call centre solutions and partners, visitors can have in-depth discussions with subject specialists at the various booths and attend a comprehensive program of Free Vendor presentations. For those who need to acquire in-depth call centre knowledge and techniques, they can register for the popular MECC 2005 Conference.

The MECC 2005 show is recognized as the region's leading call centre event. This year MECC 2005 features sponsorship support from four of the world's leading solutions providers. AVAYA, the region's contact centre market leader, has chosen to be the premium sponsor of the event whilst the theme sponsorships of customer interaction management, speech recognition and call centres have been taken by Concerto Software, Intervoice and Cisco Systems respectively.

"The involvement of these major market players will help to expedite regional development", says Keenaghan, "and reinforces the view that contact centres have a rosy future ahead in the Middle East."

Visitors to the MECC 2005 Exhibition will enjoy a wide range of benefits and information-gathering activities. They can see demonstrations of and evaluate the latest call centre and CRM products, find new suppliers and solutions providers, keep up with industry and market developments, solve specific customer service and sales problems, discuss issues with international experts, source new ideas and applications, compare products conveniently and quickly, and take advantage of special show offers.

The MECC 2005 Exhibition opens Sunday January 16th at 10.00 am and is open until 6.00 pm, repeated on January 17.