Ajmal Fragrance Fiesta offers valuable prizes and refreshing fragrances during Dubai Shopping Festival

Ajmal Perfumes' DSF activities also include value-added offers, coinciding with the launch of its two new western fragrances for men and women - Torque and Oops.

As DSF support sponsor, Ajmal Perfumes is offering customers the chance to win dazzling diamond jewellery with the purchase of a promotional pack comprised of new western scents Torque Eau de Parfum and Oops Eau de Toilette as well as an exclusive French Attar. For the first three weeks of the promotion, five winners will be selected every week to receive AED 10,000 diamond jewellery vouchers each. Furthermore, three winners will be selected to win AED 50,000 vouchers each in the grand draw, taking place during DSF's fourth week.

During the month-long AFF promotion, which is being held for the first-time ever in the UAE and running from January 12 to February 12, 2005, shoppers purchasing the specially-crafted hampers are guaranteed to win instant prizes including cameras, ladies handbags, backpacks, table clocks and travel bags. In addition to the instant prizes and the chance to win diamond jewellery, Ajmal Perfumes will also be giving away raffle coupons entitling shoppers entry into the DSF raffle draw to win a Nissan Patrol.

Nazir Ajmal, Marketing Director and Chief Perfumer, Ajmal Perfumes said of Ajmal's participation in DSF: "We continuously look forward to supporting such dynamic retail initiatives as DSF as they provide the ideal opportunity to appeal to a wide audience of visitors and residents in the UAE. Fragrances play an integral part of the Arabian culture and heritage and as one of the longest-established perfume manufacturers in the region we are well-positioned to reflect this element to visitors."

"Although we regularly allow our customers to avail of special promotions throughout the year, DSF is an especially exciting time for us we see this as the perfect occasion in which to introduce our new fragrances - this year Torque and Oops - which will delight consumers with a variety of tastes. The tremendous success which the AFF has enjoyed over the years has driven us to make the promotion a regular feature in Ajmal's calendar of events throughout the GCC and extend it to our consumers in the UAE - it allows us to reward our regional customers, giving them the chance to enjoy value-added offers while winning valuable prizes," added Ajmal.