Jumbo Electronics receives prestigious 'Brand of the Year' status from Superbrands

The prestigious title was received by Dubai Duty Free last year.

From the 780 established brand names in the UAE, 49 were short-listed, of which Jumbo Electronics was chosen as the 'Brand of the Year' by a huge margin of votes. Other short listed brands included Dubai International Airport, HSBC, Tejari, DHL, Jaguar, Gulf Air and many more.

With an annual turnover in excess of US$ 2 billion and the recent 'Brand of the Year' status, Jumbo Electronics is a shining tribute of entrepreneurial excellence in the Middle East region today.

Says Kiran Chabria, Director, Jumbo Electronics Co. Ltd. (LLC), "It is an honor to be awarded the 'Brand of the Year' title by Superbrands. For the company, it is a note of recognition of the trust that the Jumbo brand enjoys in the business field.

"This brand equity has been created with a lot of effort over the last 30 years and we look forward to the future, promising an unconditional commitment and service to our customers and employees. Jumbo Electronics is notably recognized for being the first organization in the UAE to create a customer service team devoted to providing the best assistance to our consumers.

"We would like to dedicate the award to our team, which has which has worked so hard in building this company and recognizing the vision to grow into the best in its field."

Celebrating 30 years of excellence in the UAE business community, the Jumbo Group comprises 28 companies and 20,000 employees, spanning 25 countries around the globe. The Group is now an ISO 9002 certified company, with the retail strength of `25 showrooms and 10 services centers across the UAE.

Over the years, the Superbrands organization has achieved international acclaim for being an independent authority and arbiter of brand excellence. The association is committed to the cause of promoting exceptional brands and the discipline of branding in the region.

With Superbrand Councils spanning 48 countries worldwide, it is considered a powerful endorsement by business community members for a brand or company to be elected for an award. The title is evidence for existing customers, potential customers, the media, suppliers, investors and employees of the brand of the exceptional status of the organization and its branding.

Superbrand Council members in each country are elected on the basis of their exceptional aptitude in the business field and those who possess a thorough knowledge of the local consumer markets.