Offers galore at all Axiom outlets

One of the most attractive offers this year is the chance to win up to Dhs150,000 in Grand Raffle Draws, a raffle to participate in the daily Nissan grand raffle draws, scratch and win cards that ensure great prizes and a coupon to win a win a Dream Home Entertainment System.

The launch of the latest mobile phones and wireless communication products and special prices on select models are drawing more shoppers to its fold. Exclusive bundle offers and packages, special tourists packages and trade in deals that allow shoppers to exchange their old mobile for new ones are also attracting many shoppers to the outlets.

"We are very happy to be part of this great event that brings people from all cultures together. A host of events and promotions are being lines up by Axiom for DSF 2005, and we hope that this will add to the phenomenal success of the Festival," says Abdul Aziz Al Bannai, Chairman of Al Bannai Group.

"During the past week, sales have reached an all-time high and keep climbing at all Axiom outlets due to the numerous offers and fantastic prices extended towards customers. Axiom outlets at Al Seef Street, Al Riqqa Road, Al Muraqqabat Street, the Global Village and the Night Souq are also doing brisk business with customers requesting for the latest models in mobile technology," he says.

DSF, once a pioneering initiative, is now established as one of the defining events in the emirate's calendar and a magnet for visitors in Dubai from all over the world. The shopping festival has effectively turned shopping into entertainment and contributed o raising Dubai's profile as a retail and tourist hub. "Contributing to this world-class event which has progressed tremendously over the years has been an honor and to participate as a Key Sponsor in the 10th year of DSF is indeed a great pleasure," says Al Bannai.

"The Dubai Shopping Festival does not only affects the fame and prosperity of the emirate, but indeed of the whole region. The success of the event, which has become a trademark of Dubai, definitely goes to the many facets involved in it. With His Highness General Sheikh Mohamed bin Rashed Al Maktoum, Crown Prince of Dubai and UAE Minister of Defence in the forefront, the Organising Committee, sponsors, cosponsors and the visitors have helped mould it into the greatest shopping festival in the world. A lot of credit also goes to media who are doing a wide coverage of all DSF activities providing the much needed information on such an important event."

An international distributor with 112 branches in the UAE, Axiom specialises in mobile handset wireless communication products and boasts more than 40 outlets and 65 accessory points in prime retail locations throughout the UAE. Axiom's main service center, Phonecare, I currently located on Sheikh Zayed Road. The spacious and well-appointed service center was the first facility of its kind in the UAE.

The Dubai Shopping Festival 2005, now on will run until February 12, 2005.