Prime Sports launches in the region

Prime Sports would be exclusively available on the FirstNet, Pehla and Al Awael bouquets to complete the entire spectrum of Sports coverage.

If you are a die-hard sports fan, then Prime Sports is the channel to tune to. Prime Sports features a unique mix of the exciting sports programming, including full-length matches, highlights, profiles and games which complement live local and international sports events. Whichever the sport, wherever in the world, Prime Sports takes you there!

But that's not it! Prime Sports will have you hooked with its in-depth and professional analysis and commentary of the game in English from some of the best commentators in the business. This will be especially fun for football fans because the channel will showcase feeds from the top English Premier League club channels like Liverpool TV and Arsenal TV in addition to football action from the Scottish and French leagues.

Commenting on the launch of Prime Sports Mr. Vinod D'Mello, Executive Vice-President, Network Development & Marketing (ADD) said, "We have taken the initiative of launching Prime Sports due to the continuous feedback received by existing subscribers for meeting the need of sports channels with commentaries exclusively in English. With the addition of Prime Sports, we continue to satisfy all those sports fans from the Middle East."

Prime Sports will be available to all the existing and new subscribers of Firstnet Sports, Firstnet Gold, Pehla Gold and Al-Awael World packages.