Despite its relative youth as a brand - Tejari was founded in 2000 - the company was honoured for its work in spreading online procurement adoption throughout the larger Middle East region.
As part of the awards ceremony, Tejari's CEO, Sheikha Lubna Al Qasimi, was invited to share her perspective on 'The Changing Face of Dubai and its Impact on Branding,' in comments delivered on her behalf by the company's COO, Saqib Iqbal. Her remarks included praise for the changing skyline of Dubai and how it has impacted the global recognition for Dubai both as a brand and a destination for tourism and business opportunities.
"The importance of brand equity has become increasingly apparent for Middle East-based companies, and the entire Tejari team is thrilled to be again included in the prestigious list of regional and global Superbrands," Sheikha Lubna stated.
In 2004, Tejari reported that total value of transactions recorded through the online marketplace since its launch has reached more than USD $1 billion. In her capacity as its CEO, Sheikha Lubna was also recently recognized by Great Britain's House of Lords for her entrepreneurship.
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Tejari scoops second Superbrands accolade
- United Arab Emirates: Tuesday, January 18 - 2005 at 13:28
- PRESS RELEASE
Tejari, the Middle East online marketplace, recently reconfirmed its position as one of the UAE's Superbrands at a ceremony hosted by the local branch of the UK Brand Council.
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About TejariTejari is the Middle East's premier online business-to-business marketplace. Tejari enables buyers and sellers to transact and share information about a variety of goods and services via a secured Internet environment. Tejari provides a single point of contact for an open and growing community of buyers and suppliers, permitting spot-purchasing and on-line auctions that enable participants' real-time access to new markets and greater cost savings.
For further information, please contact:
Abdulla Salman
Public Relations Manager, Tejari
Tel: +971 4 391 3777
WMC FZ - LLC
P.O. Box 502281
Dubai, United Arab Emirates
Tel: +971 4 390 1950
Fax: +971 4 367 2801
Posted by Lara Lynn Golden, News EditorTuesday, January 18 - 2005 at 13:28 UAE local time (GMT+4)
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