AIR MILES achieves 100 million milestone at Lamcy Plaza during DSF since commencement of joint promotion in January 2003

To celebrate the achievement of this significant target and in keeping with the spirit of the festival season, the lucky member, whose purchase brought the Lamcy figure to 100 million Air Miles, received a surprise bonus of 20,000 Air Miles and a grand voucher from Lamcy Plaza.

Under this offer at Lamcy, for every Dirham spent at any of the retail outlets in the mall, shoppers earn one Air Mile, giving them an opportunity to collect thousands of Air Miles, which can be redeemed for many fabulous rewards. These include free travel and accommodation at a variety of locations, electronic items, gold and jewellery, toys and gift vouchers.

Commenting on the joint promotion with Lamcy Plaza, Mr Nick Dutt, Chief Operating Officer, AIR MILES said, "We are delighted that Lamcy Plaza, the only mall in Dubai associated with our loyalty programme, has reached the One Hundred Million Air Miles issued mark. This huge figure has been reached in the relatively short period of only two years and coinciding with this year's DSF, reflects the immense popularity of the programme and the offer."

"The constantly increasing figures are very encouraging, further strengthening our goal of being the preferred loyalty programme. We look forward to continuing this relationship and with renewed vigour will meet our goal of doubling that figure in the near future," he added.

The programme has recorded a 75% increase in the number of new members registering at Lamcy Plaza in 2004 over the previous year, the number of redemptions of Air Miles over the same period increased threefold and Air Miles collected at the mall has jumped by over 43%. Lamcy Plaza is currently the only mall in Dubai where Air Miles can be earned against purchases made in any of its retail outlets.

Commenting on successfully achievement of issuing 100 million Air Miles, Tim Jones, General Manager, Lamcy Plaza said, "It has been our ongoing commitment at the mall to provide our customers with the finest services. Partnering with AIR MILES has certainly been a rewarding experience. Clocking up 100 million Air Miles is testimony to the success of the programme and reiterates our commitment to offer innovative value-added services to our customers."

"During DSF this year, with a mall wide sale offering irresistible discounts and with Lamcy Plaza remaining the only mall in Dubai offering Air Miles, shoppers can add to their Air Miles and redeem rewards to gain even more value from their shopping."

"Footfall has risen and sales at the mall have increased by 31% since we started offering Air Miles to our customers. Also the enthusiasm for collecting Air Miles ensures we have repeat, loyal customers to the mall. This grand figure of 100 million Air Miles will definitely help boost our sales even further this DSF," concluded Mr Jones.