Global content management solutions leader, Tridion, announces rapid rise in ME customer base

Speaking on the sidelines of a one-day seminar on 'Return on Investments from Content Management Solutions,' organized by Netlink today, Mr. Hans de Groot, Sales Director, International Markets, Tridion, said that the company's rapid growth in the regional market ever since it established its presence in 2002 through the partnership with Netlink reflected the rising awareness levels among Middle East businesses on how cutting-edge Content Management Solutions can add value to their brand equity in the market place.

'Content Management Solutions are still in the early stages of growth in the Middle East markets. We see tremendous growing potential in the region as more and more corporates are now coming forward to adopt CMS, as part of their value-added strategy to standardize all types of communication, within the organization as well as outside, to enhance the uniqueness of brand perception,' Mr. de Groot said.

'In the region, we see the UAE as the largest market for Content Management Solutions, with its sheer diversity of businesses and dynamism. There is also a high level of awareness in protecting, and also working towards brand equity among businesses in the UAE,' he said.

'CMS is now increasingly being looked at by the businesses in the region as a cutting-edge tool that helps in sustaining brand consistency and internal communication and knowledge sharing. An efficient CMS tool also helps in better collaboration with business partners and fast deployment of multiple websites in different languages,' Mr. De Groot said.

Commenting on Tridion's growth in the regional market, Mr. Akash Arora, Chief Technology Architect and CEO of Netlink said: 'At Netlink we believe in bringing contemporary and innovative technology solutions to the market. Tridion's R5 content management platform fits the bill perfectly, enabling organisations to use content more effectively and efficiently.'

Netlink is the consulting partner for Tridion for the whole of GCC, Levant and India. The Tridion R5 platform is the only XML-compliant Enterprise Content Management (ECM) solution in the world, enabling organisations to create, manage, distribute and deliver content online. It offers a range of several high-end products for each of these processes, allowing companies to choose the software best suited to their individual requirements.

Mr. Satyajit, Chief Strategy Officer, Netlink said: 'The crux of success in today's competitive business environment in all types and sizes of businesses is in effectively communicating information to multiple audiences in a timely manner, and this where Tridion's R5 platform comes as a major winner.'

He said enterprises in the region are now completely aware of the importance of having a CMS framework to facilitate easy access to the right kind of information, and as partners to Tridion, Netlink is now able to provide a range of total content management solutions which would help enterprises create, manage, distribute and deliver complex content at reduced Total Cost of Ownership (TCO).

Apart from the R5 content management platform, Tridion is also now putting more emphasis on developing and implementing more specific customer-driven solutions, such as marketing and corporate reporting.