Multinational and local brands gathered to celebrate their recent accolade as one of the top consumer brands in the UAE being voted against a set of criteria judging their marketing strategies, brand development and consumer loyalty.
The Superbrands organization has featured analysis of over 3,000 brands in its publications and Siemens Mobile Devices claimed one of the 50 top spots to be published in the second issue of Superbrands in the UAE market.
"Acknowledgement as a 'Superbrand' is a key measurement for success and Siemens Mobile Devices has proven it has fulfilled its commitment of providing consumers with an innovative product portfolio, unique marketing campaigns, a consumer loyalty club and most importantly, a brand image that speaks to a wealth of the UAE market, said Asim Sukhera, Vice-President, Siemens Mobile Devices, Middle-East & Africa.
"The strategic role of branding has played a vital role in our society, enabling organizations to not solely influence consumer's perceptions and wishes, but to depend and build upon a powerful system that sparks anticipation amongst its consumers and delivers on its promise."
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Siemens Mobile Devices receives 'Superbrand' award at tribute event
- United Arab Emirates: Sunday, January 23 - 2005 at 10:51
- PRESS RELEASE
Siemens Mobile Devices recently clinched an award for being a 'Superbrand' in an exlcusive award ceremony at Wafi City.
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Siemens CommunicationsSiemens Communications is one of the largest players in the global telecommunications industry. Siemens is the only provider in the market that offers its customers a full-range portfolio, from devices for end users to complex network infrastructures for enterprises and carriers as well as related services. Siemens Communications is the world's innovation leader in convergent technologies, products and services for wireless, fixed and enterprise networks. It is the largest Group within Siemens and operates in more than 160 countries around the world. In fiscal 2003 (year-end September 30), its 60,000-strong workforce posted sales of about 17 billion euros.
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Posted by Lara Lynn Golden, News EditorSunday, January 23 - 2005 at 10:51 UAE local time (GMT+4)
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