SS Music joins the Pehla family

Nostalgia and emotions run high with these communities who always enjoy watching entertainment from back home that helps them reconnect with their roots. With the addition of SS Music, Pehla Navratna lives up to its promise to provide premium regional entertainment to the South Indian and Sri Lankan viewers and make them feel closer to home.

SS Music or Southern Spice Music the new addition on the Pehla Navratna bouquet, which promises to address the need of the youth not limited by language barriers or music genre. Southern Spice Music finds its core audience because it plays all the four south Indian languages, which are Tamil, Telugu, Kannada and Malayalam. SS Music has been extremely popular due to its unique programming mix and content in the sub continent.

SS Music works consistently to relate to its youthful audience through programs such as "Reach Out", "Connect", "College Da", "I, Me, Myself"and"Play on". The multifaceted young faces of the channel - VJ's Shriya, Craig, Carey, Paloma, and Vijay are one of the many reasons for Southern Spice music's popularity. The programming is a mix of back-to-back music and VJ based programs in synergy with what the youth want.

Commenting on the launch of SS Music on the Pehla platform, Mr. Vinod D'Mello, Executive Vice-President, Network Development & Marketing, Arab Digital Distribution said "Pehla continues to live up to its commitment of continuously enhancing viewers feedback and satisfaction by adding new channels and showcasing exclusive regional programs for the various Asian communities in the region. With SS Music on the platform we move closer to our goal of providing Asian entertainment in the region and transport them emotionally back home".

Added Mr.Usman Fayaz, Managing Director, SS Music "SS Music has gained immense popularity as it addresses the need of the youth in the Asian subcontinent. We are proud of our association with Pehla, this tie-up will give us an opportunity to cater to the large South Indian and Sri Lankan community across the Middle East."