Aiming high at Wafi this DSF

The 10,000 prizes, 1,000 brands and 1 destination promotion has created a huge surge in footfall as people eagerly seek out DSF bargains and the chance to win one of the many excellent prizes on offer. Visitors of all nationalities and ages have been seen mingling at Wafi, participating in the promotions and generally enjoying the buzz that DSF brings to town.

Renowned for being the home of cutting edge fashion in Dubai, Wafi has aligned its promotion with the 10th Anniversary of the festival this year, by giving away 10,000 prizes, ranging from gift vouchers to home theatre systems. The promotions which also offer daily flights to Europe and the chance to win a convertible car have been an instant success.

Once of the most popular and interactive activities has been the chance to win the stylish Peugeot 307cc. Each customer spending receives one Scratch and Win card and one coupon that folds into a paper airplane. To have a chance of winning the car people must write their details on the coupon, fold it into an airplane and then try to throw it inside the car, which is on display in the main entrance of Wafi Mall.

Mike Davidson, General Manager, Wafi Mall commented, "The great thing about this promotion is that everyone can get involved, including small children. It has proven to be a massive success and there is no doubt that all of our customers, regardless of nationality or age have enjoyed taking part. Since the promotion began on the 12th January there has been a constant stream of people trying their luck as they throw their airplanes into the convertible."

The winner of the car will be announced on the final day of DSF at the prize draw where one of the many paper airplanes that landed in the vehicle will be selected. Two lucky winners will also be selected to win Round the World tickets for two, courtesy of Lufthansa Airlines.