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Sybase Middleware & Integration Roadshow

  • United Arab Emirates: Sunday, September 23 - 2001 at 09:44
  • PRESS RELEASE

Sybase Middle East held an executive roadshow to their valuable customers, started from Abu Dhabi at Beach Rotana Hotel, passing through to Dubai -Crowne Plaza hotel- and Saudi Arabia, Riyadh- Sheraton hotel- to launch New Era of Networks Enterprise Application Integration (EAI) solutions in the Middle East.

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  • Mr. George Khouri , Managing Director, Sybase Products Middle East
    Mr. George Khouri , Managing Director, Sybase Products Middle East
The seminar was very successful, as It has been attended by huge number of top executives, managers, consultants as well as key decision makers that represent various sectors, organizations and enterprises as the banking sector, Oil & Gas, government, IT / Consulting as well as private sector.

The agenda of the seminar contained number of valuable presentations, were given by sybase professional team lead by Mr. Yves Khoneisser, professional services Manager - Sybase Middle East related to New Era of Networks product line, New Era of Networks becoming part of new sybase eBD - e-business Division- as well as financial fusion server and the new release of EA server 4.0.

As part of Sybase eBusiness Division, New Era of Networks, recently acquired by Sybase, for approximately 373 $ million dollars, provides packaged Enterprise Application Integration (EAI) solutions designed to help companies quickly integrate their operational systems — and increase the return on their technology and people investments.

"We are very pleased to launch the New Era of Networks (Enterprise Application Integration) Solutions product line in the Middle East, that will complement our sybase e-business solutions and build on Sybase's strength as a global supplier of software solutions for all enterprises, Also it will defiantly guarantee the maximum return on investment (ROI) perused by our valuable customers with less effort, time and cost. " said George Khouri, Sybase Middle East Managing Director.

In fact, New Era of Networks' EAI solutions that include process server, e-biz integrator, pre-packed solutions adapters ...etc, that are designed to work with specific off-the-shelf applications and standards, connect systems and software that were not originally designed to work with one another, and get them to communicate without costly and time-consuming re-keying or reprogramming. "With a fraction of the effort and time traditionally required, New Era of Networks not only transforms information for use among a company's internal business processes, but it allows them to integrate with Web-based applications as well, creating vital portals for customers, suppliers, and partners." Said Yves Khoneisser, Professional Services Manager - Sybase Middle East who elaborated on the New Era of Networks product line.

New Era of Networks' product line offers a complete range of e-Business and application integration products and services to meet the needs of clients in financial services, healthcare, insurance, government, Oil & Gas, Consumer products, Manufacturing, Telecommunications, and other industries.

" With New Era of Networks packed Enterprise Application Integration Solutions, Sybase is solidifying its leadership position as an innovative builder of e-Business solutions, that is ready to face today's e-business challenges" said Lara Kayali, Marketing Executive, Sybase Middle East.

However, Sybase New Era of Networks Integration Adapters covers: Oracle Financials (all modules), SAP R/3, i2, Siebel, JDEdwards, MAXIMO, BroadVision, XML, E-Mail, EDI, SWIFT, FIX, Terminals, CICS & LU6.2, Sockets, and many others. In addition to that, Sybase will provide you with the eBusiness Adapter Development Kit, GUI Design tool with enhanced features, wizard and templates driven, that enables the organization to build their own interfaces and integrate them into the enterprise.

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Notes and media contacts

About Sybase Inc.

Sybase provides enterprise-class software solutions that fuel e-business and enable access to information anytime, anyplace. With its industry-leading Enterprise Portal, mobile and wireless and vertical market solutions, sybase is one of the largest global independent software companies in the world.
For more information, please visit the sybase regional Middle East website at www.sybase.co.ae
Or call Sybase ME, +971 2 6275911

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