Earlier this year, CA announced the launch of direct operations in the Arab region. CA's direct presence - compared with its previous engagement solely through partners - signals a clear change in the company's strategy towards Arab countries. The company has established its regional headquarters in Dubai Internet City in the UAE, and is currently finalizing the setup of offices at key locations throughout the region.
Ned Jaroudi, regional marketing director for CA in the Arab countries said: "We have immediate priorities at CA for the foreseen future, all of which are there to help us build a strong presence to allow us to service our existing customers better as well as expand our revenues. Our immediate priority is to build trust in the CA brand in the Arab World through building a strong presence and qualified channel of partners." He continued:" To that end, we are already investing in market awareness campaigns and this requires partnering with established marketing partners such as UM7."
CA has recently launched its website for the Arab world. The company has also been hiring Arab nationals with high qualifications and a deep understanding of the market and is on the verge of officially opening its regional call center based in Lebanon.
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Computer Associates appoints Universal Media 7 as their media buying agent for the Middle East
- United Arab Emirates: Saturday, January 29 - 2005 at 09:53
- PRESS RELEASE
Universal Media 7 (UM7), Fortune Promoseven group's media buying arm, today announced that Computer Associates in the Arab Countries, the world's largest management software company, has appointed UM7 for its FY05, as ITS media buying agent in the Middle East
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Computer Associates International was founded in 1976. The company today operates in more than 100 countries. CA revenue for fiscal year 2003 was $3.2 billion and the company achieved more than $1 billion in cash from operations for the sixth straight year. Currently, CA is one of the only four independent software vendors in the world to generate more than $1 billion in cash from operations annually. CA has 95 percent of the Fortune 500® as customers, more than 200 patents and 900 more pending. CA is a globally certified ISO 9001:2000 organization.CA users in the Middle East include Emirates Bank International, Dubai Department of Civil Aviation, Etisalat Contact Center, Saudi Arabian Airlines, Abu Dhabi Oil Refining Company, Al Jubail Petrochemical, Bank of Beirut and Royal Court Affairs in Oman.
About CA
Computer Associates International, Inc. (NYSE:CA), the world's largest management software company, delivers software and services across operations, security, storage, life cycle and service management to optimize the performance, reliability and efficiency of enterprise IT environments. Founded in 1976, CA is headquartered in Islandia, N.Y., and operates in more than 100 countries.
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Rasha Zeitoun
Telephone: + 971 4 3676511
Fax: + 971 4 3676510
Posted by Christine H. Andersen, Assistant News EditorSaturday, January 29 - 2005 at 09:53 UAE local time (GMT+4)
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