FINE, a market leader in the hygienic paper products industry in the Middle East has been ranked as one of the UAE's strongest brands after receiving the Superbrands award.
Peter Janho, General Manager of FINE Hygienic Paper FZE, received the Superbrands award for 2004 from Richard Thomas, Director of Superbrands Council UK, at the Superbrands Tribute Event that was recently held in Dubai.
The Superbrands council in the UAE is an offshoot of the world famous Superbrands organisation, and the UAE Council comprises senior executives from top companies within the Emirates, all of whom are eminent figures in the world of branding.
"Since its inception in the 1950's, FINE has earned the trust and loyalty of its customers, through its sound values and commitment to quality and excellence. While many regard the tissue market as having poor customer loyalty, mainly due to the sheer volume of competing products, FINE's elegant design, superior quality and excellent service has assured its position as the market leader in the sector," said Peter Janho, General Manager of FINE Hygenic Paper FZE.
The company recently introduced its unique, patented "SteriPro" sterilisation process, which ensures that each tissue is sterilised before packing. The process is the culmination of several years' research by the company's Research and Development department and has been certified by independent laboratories to render sterile tissue products under hygienic storage conditions.
FINE's core values and strong ethical principles are seen in every sphere of the company's activity. The pulp for FINE Tissues originates from environmentally sustained forests, practicing active re-forestation programs.
"Being acknowledged by Superbrands in this way is a superb achievement as it recognises our company's striving to deliver sustained quality for our top brand - FINE. We are committed to ensuring that we maintain our success, as well as the complete satisfaction of all our end users," said Janho.
Browse
related articles
FINE recognised as one of UAE's top brand names
- United Arab Emirates: Sunday, January 30 - 2005 at 12:08
- PRESS RELEASE
Leading tissue manufacturer receives prestigious Superbrands Award in recognition of outstanding brand qualities
Related stories
Also consider reading:
Digg
Facebook
LinkedIn
Twitter
Browse
related articles
Log in to request more information from FINE Hygienic Paper
Notes and media contacts
About FINEFINE is the brand name of a wide variety of products produced by the Nuqul Group's FINE Hygienic Paper Companies, spread across the Middle East, with its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. The company is committed to maintaining the highest standards of quality in all aspects of production. This commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities.
Other brands that the company markets include Finies & Super Baby Fine (baby diapers), Cinderella (feminine sanitary napkins) and Smile & Lido (facial tissue & toilet rolls). Products under the Fine name include kitchen towels, jumbo rolls, adult briefs, and wet wipes.
About Nuqul Group
The Jordan-based Nuqul Group is one of the region's leading industrial conglomerates. It brings together 27 regional and global companies, 5,000 employees, and exports its products to over 45 exports markets worldwide.
For further information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901
Fax : +971 4 3988941
Website : www.orientplanet.com
Posted by Lara Lynn Golden, News EditorSunday, January 30 - 2005 at 12:08 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Tue Aug 16 2005.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
It looks like you are using a Mac - check out our 
Web Feeds