Citibank No. 1 credit card issuer in the UAE

The world's preeminent financial institution has been present in the United Arab Emirates since 1964 when the bank opened its first branch in Dubai. Since then, the bank has earned a reputation with customers for delivering excellence and consistently introducing world-class banking products and services to the UAE market.

Today, the bank is a leading provider of credit cards and consumer credit services including personal and auto loans in the UAE. In 2004, its Emirates Citibank Credit Card won Credit Card of the Year Award from the GCC Banking Awards 2004 program run by "Banker Middle East Magazine", while in 2003, the card won "Best Affinity Charge/Credit card Program" (International) Freddie Award.

"These figures, released by Visa, reinforce our leadership position in the UAE market," said Rajeev Kakar, Regional Head for Citibank's Consumer Bank in Turkey, Middle East & Africa, who is based in UAE. "At Citibank, we strive to provide best-in-class banking service, evident in our range of superior products and services, including credit cards. Our focus remains "excellence in service & delivery" through sustained investment in state-of-the-art infrastructure, technology and systems, and the creation of strategic alliances to ensure value-added services to our customers at all times."

Citibank's consumer offer provides tailor-made banking solutions to a diverse clientele. Keeping apace with the fast developing UAE market, Citibank has introduced a broad spectrum of innovative personal banking products including credit cards, consumer loans, Citigold priority banking and investment services, and bespoke private banking products.