Partnering up with UK emarketing team, TradeDoubler, Hilton UK are establishing an affiliate marketing program with the aim of driving 20% of its business online within 3 years.
Utilizing, TradeDoubler's extensive publishing partner network, the move will see Hilton embrace performance based marketing readily trackable through the Internet.
Jerome Wise, director of channel marketing for Hilton, said: "With online technology continually making things faster and more convenient - driving sales through our brand web sites is vital."
The affiliate program will start in the UK, with plans for extension across Denmark, Norway, Sweden, Finland and Germany early in 2005. Perhaps we may just see Hotels following suit here in the Middle East?
Browse
related articles
Hilton International concentrate on driving bookings online
- United Arab Emirates: Sunday, January 30 - 2005 at 16:28
Based on a re-evaluation of underperforming traditional distribution partnerships, Hilton International have opted instead to concentrate efforts on driving direct consumer bookings via Hilton's brand websites.
Related stories
Twitter
Facebook
LinkedIn
Digg
Browse
related articles
Today's most read articles:
- » Nakheel commences handover of Marina Residences
- » Alba appoints new Chief Executive
- » Alcatel-Lucent shares four critical determinants for FTTx implementation at FTTH Middle East Conference
- » World tallest hotel, the Rose Rayhaan by Rotana, to open in Dubai
- » Iran-UAE gas dispute to go to arbitration
Dimitri Metaxas, Digital Director, OMD DigitalSunday, January 30 - 2005 at 16:28 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Apr 23 2007.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
It looks like you are using a Mac - check out our 
Web Feeds