Rotana Hotels expand in the Middle East

With the five new hotels, constituting a 40 % growth, successfully opened in a span of six months, Rotana now manages 17 properties throughout the Middle East. Next year will maintain much of the same momentum, as more hotel projects are already in the final stages of negotiation and development.

According to Selim El Zyr, president-CEO, "Our ultimate goal is to have a Rotana managed property in all of the major Middle Eastern Cities and that will be achieved within the next few years".

A further development of this dynamic group is the introduction of Resorts to its already extensive portfolio, thereby assisting the local government with their vision to develop the Middle Eat as a leading leisure destination.

Fulfilling this vision Rotana has successfully transcended into resort development with the two newly opened resorts in Egypt, the Coral Beach Tiran in Sharm El Sheikh and the Coral Beach Al Arish. Continuing on this path of success is the expansion of the Beach Rotana Hotel in Abu Dhabi and making its mark in the coastal emirate of Fujairah with the development of the Fujairah Rotana Resort. Negotiations are also under way for the development of a resort on the highly desirable Jumeirah Beach Front in Dubai.

New developments are not only planned to meet the demand for new room nights but they also contribute to the economic diversity of the Middle East.

Despite previous successes chairman Nasser Al Nowais and president-CEO Selim El Zyr are not complacent. They and their team of dedicated professionals continue to strive to meet the demands of their guests. Ensuring that staff members are trained to deliver to guests the very special brand of Rotana hospitality and the finest standards within the Middle East.

"Development is an ongoing process, to maintain competitive advancement one needs to work harder and smarter. We have opened new hotels in record time, now we have to consolidate, built and strengthen the brand further" president-CEO Selim El Zyr said.

"Our management systems are under constant revision and development. We are also investing in cutting edge technology. The tourism and travel market is dynamic and users are looking for faster, better and bigger site with required information available at a click of a button.

The dynamic and interactive web site is easy to navigate and features Destination Guides with weather updates, a host of travel tips and area attractions, descriptions of each property and its facilities, information about the Group and online real time accommodation reservations, memberships and dining reservations and conference and banqueting requests and reservations from the comfort of your desk top at the office or home.

Rotana Hotels have also expanded and restructured their sales force and have opened three new sales offices in London, Kuwait and Cairo.

'This reconstructing and expansion have become very necessary due to Rotana's immense growth over the last months and to serve its growing markets more efficiently', says Vice President of Marketing, Daniel Hajjar.

The three international sales offices, Cairo, Kuwait and London will be responsible for outbound business as well as the marketing of all Rotana properties as the 'preferred choice' when traveling to the Middle East.

In an environment geared towards the international business and leisure traveler, Rotana's superbly appointed guestrooms and excellent restaurants continue to enchant the most discerning traveler.

With its enviable food and beverage operations to its signature structures, Rotana Hotels, intend to grow further and stronger, setting the benchmark in outstanding achievements.