Fujitsu Siemens Computers appoints Logicom as new distributor for UAE, Bahrain, Oman and Qatar

Under the agreement signed recently, Logicom will be responsible for logistics, stock availability, credit arrangements, channel marketing and relationship management with resellers.

"The IT market in the Gulf is showing vast potential as the region braces for a scenario where every aspect of business and personal life is driven by computers and wireless gadgets," said Farid Sabbagh, SME and Channel Manager, Middle East, Fujitsu Siemens Computers. "The abundant presence of IT vendors demands strategic moves aimed at effectively tapping the market potential. As one of the fastest growing vendors, Fujitsu Siemens Computers gives major importance to the selection of distributors. The appointment of Logicom is in line with our long-term goal of strengthening our market position in the four key countries since our 2tier Channel is expanding and we are reaching wider breadth of Customers."

"Logicom is in constant pursuit of value addition to the reseller channel through the distribution of world-renowned brands. As part of this strategy, we welcome Fujitsu Siemens Computers to our portfolio of IT vendors and we are excited about the resulting business opportunities," said Omiros Pissarides, General Manager, Logicom Dubai. "Our recently signed agreement with Fujitsu Seems Computers enables us to address the needs of an extended market segment of IT resellers through a stronger and more comprehensive offering. Our constant endeavours for minimization of the supply chain process and provision of unparalleled pre and post sales service to our partners will, in turn, allow us to extend Fujitsu Siemens Computers market reach and reseller channel breadth," continues Pissarides.

Logicom has already placed orders with Fujitsu Siemens Computers, and full-fledged distribution operations are due in February 2005. Logicom personnel have already attended a series of training programmes on Fujitsu Siemens Computers products as part of a programme to get acquainted with the products.