Browse video clipsSponsorship sets sail
HSBC is diversifying its sponsorship activities by backing the Oryx Quest 2005, the world's richest ocean race. Steve Martin, Regional Director Corporate Affairs, HSBC Middle East, says the bank extensively measures and analyses its sponsorship activities, to evaluate the success of each campaign.
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Lisa Creffield, CorrespondentTuesday, February 08 - 2005 at 01:50 UAE local time (GMT+4)
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