Exclusive textile producer seeks private label agreements during The Hotel Show

S.I.E.G.L currently holds private label agreements with prestigious brands in France such as Hermes, Christian Dior and Chanel. The company is now targeting top-end Middle Eastern hotels and spas and hopes to reach similar agreements during its first appearance at The Hotel Show, organised by Streamline Marketing, and taking place May 20—22 at Airport Expo Dubai.

"The Middle East is a very important geographical region for us," said Mr. Gerard Plutta, Managing Director of S.I.E.G.L., France. "We seek to expand our customer base and believe that the growing luxury hotel and spa industry in the Middle East is an ideal target market for our high-end products. We are investing in additional production in our factory, so that we will have a full range of towel supplies, bathrobes and other related spa, beach and hotel accessories."

"The Hotel Show is the ideal venue to help us achieve our goal of becoming the leading top end supplier of private label towelling items to new hotel projects in the Middle East," he added.

S.I.E.G.L. creates all its own designs in a specialised factory outside Lyon. The company created a unique colourfast dyeing process which prevents elements such as sunlight, chlorine or saltwater from affecting fabric colours or prints. S.I.E.G.L has used this process when creating designs for luxury brand Hermes, and will promote this dyeing technique during The Hotel Show.

"Our aim is to provide exhibitors the platform in which to introduce new, innovative products and concepts to the hospitality industry at large," said Joanne Evans, Director of Streamline Marketing, organisers of The Hotel Show. "International response has been extensive; we will see many new hospitality products and services. This year's Show promises increased exhibitor diversity as well as trade attendance from around the world."