Lufthansa wins top award for leadership development

Earlier this week the company was honoured in Orlando, Florida, for demonstrating innovation and excellence in aligning corporate learning to business strategies. In 2004 more than 100 globally active companies submitted entries for one of the prestigious awards conferred by the US market research and consulting firm Corporate University Xchange. Lufthansa and the Lufthansa School of Business received an award in the category "International Best Practice."

The Corporate University Xchange Awards salute companies that set global standards in corporate learning and executive training and development. The best and most innovative practices are recognised in seven areas: alignment to business goals, alliances with outsourcing service providers and academic institutions, e-learning, marketing, measurement strategies, launching a corporate university and leadership development.

The Lufthansa School of Business, Germany's first corporate university, has already received a number of awards, including the Corporate University Xchange Annual Award in 2000 for the best European corporate university. The school strives to promote practice-oriented strategies for leadership development, ongoing improvements in processes and world-class management training and development.

Lufthansa is one of the world's biggest and most prestigious airlines. It reserves the world number one position in terms of 'revenue'. The airline successfully owns a fleet of 360 aircrafts and is among the world's top ten airlines. Lufthansa is a founding member of the Star Alliance. Lufthansa flies to over 175 destinations in 75 countries and has over 1,550 flights a day.

Mr Uwe Wriedt, General Manager Passenger Sales UAE & Director Gulf& Pakistan, "Lufthansa has always invested into a high level of training and education - the human capital represents one of the major assets for Lufthansa thus ensuring its position in a highly competitive industry."