Sony Imaging Technology in sharper focus at Arab Health

Sony's stand this year will feature 4 specialized zones representing an essential hospital working practice or function - Digital Operation Room, Telemedicine, Patient Monitoring and DICOM Imaging Solutions - showcasing its range of technology solutions designed to demonstrate the possibilities and ease of use of healthcare imaging systems.

Sony product specialists will be present on the stand to conduct first-hand demonstrations illustrating to the medical profession the benefits in what advanced technology systems in the workplace can deliver to their patients.

"The Middle East market for healthcare is reputed to be worth US$74billion (source Arab Health), Sony B&P provides innovative state-of-the-art workflow technology to this industry," said Yuki Sugihara, Head of Marketing, Sony Broadcast & Professional ME. "Our mission is to ensure that the medical profession in the region has access to the best communication tools for enhanced patient care."

The Digital Operation Room (OR) area will showcase Sony's strength in providing imaging solutions based on AV and IP network technologies. In today's demanding hospital environments, integration across departments is essential to speed up patient's diagnosis and treatment and cut costs. Sony's workflow solutions allow doctors and other medical staff to share up-to-date information at the touch of the button as well as enjoy real-time consultation. All image workflow is based on
DICOM and all images are routed via the DICOM Satellite Server and finally stored on the flexible and scalable HNF (Hybrid Network File server).

In the Telemedicine zone, Sony B&P will demonstrate how various Video Conferencing products meet the needs of the healthcare industry and enhance communication capabilities. For example, Sony's Video Conferencing solutions can provide a live link of operations and endoscopic and surgical microscopes can be transmitted via videoconference to the doctor's office for a second opinion or to a conference room for educational needs.

Sony's solution offering for Patient Monitoring, includes Sony's Real-shot Manager software and IP monitoring or surveillance equipment that enable nurses to remotely observe patients in the recovery room or follow an operation allowing busy staff to monitor patient's progress more efficiently.

Finally, the DICOM Imaging solutions area will showcase Sony's Digital Film Imager which is based on Sony dry-processing technology. This is an innovative printing mechanism which does not use liquid chemicals or heavy metals such as silver on thermal film - alleviates the hassle of disposing of chemical or industrial waste. This technology also boasts high speed printing, reproducing diagnostic images at a rate of up to 70 sheets of film per hour.

Come to the stand 549, Hall 5A and experience Sony's technology solutions first hand in a number of simulated hospital environments.