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Sunday, November 29 - 2009

Tech Access appoints Business Solutions Architect to deliver I.T. value transparency

  • United Arab Emirates: Wednesday, May 01 - 2002 at 15:44
  • PRESS RELEASE

Dubai Internet City-based Tech Access, Sun Microsystems' regional Channel Development Provider (CDP), has appointed Briton Martyn Molnar as its Business Solutions Architect.

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  • Martyn Molnar.
    Martyn Molnar.
Molnar will restructure the Tech Access business development approach to deliver greater value to Sun's reseller channel and ultimately the end-user.

"Martyn achieved great success in introducing this 'value led' approach to Sun UK. This model brings complete transparency to the value I.T. solutions deliver to business. To our knowledge it has not been fully utilised regionally before, but we believe it can work here with equal success. This is another yet another example of Tech Access delivering greater value to the Sun reseller channel," said Quentin Cornelius, Chief Operations Officer, Tech Access.

A graduate of the UK's Kingston University, Molnar says the solutions architect's role is critical to the new Tech Access approach. "The solutions architect is the interface, bridging the gap between technology and business. The position is integral to the process of projecting and measuring the benefit of investment in I.T. infrastructure," said Molnar.

"This value led' approach enabled us to develop and execute a $20 million strategy to position Sun as the 'defacto' industry standard platform across specifically targeted sectors - Business Services, Retail and Property - in the UK,"

The new strategy centres round engaging senior level management and addressing these basic business concerns through technology solutions.

"A company's corporate goals will define and drive its key strategic initiatives, which in turn will be supported by critical business processes. The role of I.T. is to underpin these processes. This is the new 'solution ecosystem'," said Molnar.

"The focus of this model is to bring direct value back to business from investment in I.T. infrastructure. This needs to be clearly and succinctly illustrated, it must be able to aptly demonstrate how any given I.T. solution will impact on the bottom line."

Throughout his 12-year career, Molnar has been involved in strategic consulting and solution implementation partnering blue-chip companies such as Accenture, Sun Microsystems, British Petroleum, and Union Bank of Switzerland.

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About Tech Access
Tech Access is the Sun Microsystems Channel Development Provider (CDP) for the Levant, GCC, Egypt and Pakistan. Tech Access provides Sun's distribution and logistic network across the region as well as incorporating 'value added' functions such as administration, sales and post sales support and first-line technical help desk support to all accredited Sun Resellers and Partners. Tech Access has s strategic alliance partnership with Argus Systems Group, is a certified iPlanet Enterprise reseller and is the only Sun Cobalt Country Reseller for the Middle East and Pakistan region. Tech Access serves Egypt, Jordan, Lebanon, Syria, Kuwait, Saudi Arabia, United Arab Emirates, Bahrain Qatar, Yemen, Oman and Pakistan. For more information log onto www.tech-access.com

For further press information: Mike Young, MCS/Action,
PO Box 20970, Dubai, United Arab Emirates.
Tel: +9714 3452126; fax: +9714 3460926

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