BBC World partners Entrepreneurs in Dubai

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The event, which will see some of the world's most influential self-made tycoons and business magnates address a regional audience of 1,000, will be advertised on the BBC's international news and information channel, which is seen in 258m homes and more than 1m hotel rooms globally.

'The advertising campaign for Entrepreneurs in Dubai will be seen by BBC World's enormous global audience of upmarket decision-makers and opinion-formers,' said Jessica Sutherland, General Manager, IIR Exhibitions, one of the IEFE organisers.

Over 30 of the world's most prominent business personalities will address Entrepreneurs in Dubai - the world's biggest gathering of entrepreneurs and business executives - from 23rd to 25th May.

The unrivalled speaker line-up includes: Dame Anita Roddick, founder of The Body Shop; Stelios Haji-Iaonnou, who founded the no-frills airline Easy Jet; Dr. Ruben Singh, Founder, alldayPA and British Ambassador for Entrepreneurship, Robert Brozin, Founder and CEO, Nando's Chickenland and Donald Trump, Chairman of The Trump Organization, who will address the forum via videolink.

Hani Soubra, Regional Manager for BBC World's Airtime Sales operation in the Middle East and Pakistan, says: 'BBC World has a strong emphasis on business coverage, with comprehensive updates several times each day in World Business Report and the weekly Middle East Business Report programme, which concentrates exclusively on this region. The channel provides the ideal environment for an event such as this to advertise.'

Entrepreneurs in Dubai will feature an associated exhibition at which over 100 international companies will showcase their products and services. A quarter of the revenues from the event will go to a charitable organisation which supports entrepreneurial initiatives in developing markets.

The event is being held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Chairman of the Board, Mohammed bin Rashid Establishment for Young Business Leaders. The Mohammed Bin Rashid Establishment and IIR Middle East is organising the event in co-operation with Young Arab Leaders (YAL), an organisation aimed at transforming the Arab World and aiding its effective integration into the global economy by building its young leadership base. It is endorsed by the United Nations Conference On Trade and Development (UNCTAD) and oil giant Shell Markets Middle East and business solutions and services consultants Deloitte are headline sponsors.

The International Entrepreneurship Forum and Exhibition has also attracted AME Info, Flip Media, Arabian Radio Network, Dubai Radio Network and Gulf Business as Media Partners.