Netlink bags interactive brand marketing deal from Japanese electronics major, Pioneer, across GCC

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Announcing the brand promotion partnership with the Jebel Ali-based Pioneer FZE, one of the leading players in the regional electronics market, Mr. Akash Arora, Chief Technology Architect and CEO of Netlink said: 'Strategic interactive brand marketing is the most effective way of retaining existing customers and enlisting new ones. Netlink interactive will seek to enhance the brand image of Pioneer through comprehensive and direct interactive marketing solutions in the regional market.'

'Interactive brand marketing is catching up in a big way in the Middle East market and enterprises that have a foothold in the region are realizing the efficacy of this novel form of interactive engagement of the market in the wake of the rising awareness level of customers,' he said.

'Pioneer is a great brand for Netlink to be associated with. Netlink using all its experience in the field of interactive marketing will work towards promoting Pioneer Gulf in the region,' said Mr. Arora.

'Netlink interactive believes in deploying cutting-edge strategies to enhance and refurbish brand image of enterprises benchmarking it with global standards. In line with this vision, we will start our activity with Pioneer Gulf with a review of the current brand website of Pioneer Gulf FZE and re-brand it to international standards,' he added.

The motto of Netlink interactive is to provide clients with integrated digital solutions that combine creative thinking, insightful strategy, multicultural expertise and cutting-edge technology to build businesses and brands. Netlink interactive has a consistently connected network spanning 12 countries across the Americas, Middle East, Europe and Asia Pacific.

Commenting on the decision to appoint Netlink interactive, as its interactive marketing partner, Mr. Nikhil Munge, Pioneer Gulf FZE said: 'Pioneer Gulf FZE is a customer-centric organization and we believe in staying closer to the market at every stage of our growth. Customers are now at the centre of our growth strategy and we believe that reaching out to them with the help of digital interactive solutions will enhance our growth potential further.'

'We are confident that Netlink interactive will help us strategise our brand marketing communication and help us expand our reach through an enhanced online presence in the regional market,' he added.

Pioneer Corporation, the parent company of Pioneer Gulf FZE, is a leader in consumer and industrial audio and video products and car electronics products. The company will be developing and offering new technology including Digital Video Disc (DVD), Plasma Display Technology, Digital Satellite Broadcasting Technology and Car Navigation Systems.

Pioneer Gulf FZE was set up in Jebel Ali Free Zone in 1996 to service distributors in the Middle East, including GCC, the Indian Sub Continent and certain parts of Africa and the CIS.