Philips Medical Systems chooses Arab Health 2005 for worldwide launch of state-of-the-art ultrasound product

Over the years, the company has chosen Arab Health to showcase new technologies through product launches and their level of participation at this year's event represents the importance Philips Medical Systems places in the exhibition. The company is the platinum sponsors of the Imaging and Diagnostic Congress on 13th February, which runs in parallel with the exhibition.

John Hassett, Exhibition Director Arab Health says, "Arab Health is delighted that Philips Medical System has chosen this year's exhibition for the worldwide launch of the HD11. We are proud to provide the platform to support the advancement of healthcare technology in the region."

The HD11 has been introduced to the market to provide hospitals and clinics advanced features at a reduced cost. The HD11 is the first system that offers ultrasound departments with a diverse patient population and restricted budget, advanced High Definition imaging never before available in their price range.

The role of ultrasound continues to expand throughout some hospitals, in satellite clinics and specialised practices. Clinicians in these settings, accustomed to compromising performance and support due to financial constraints, need solutions that fully meet their clinical and budgetary requirements. Often, they have to rely on remanufactured ultrasound equipment or purchase less expensive equipment without state-of-the-art capabilities.

Walter J.P van Kuijen, Vice President, Philips Medical Systems, General Manager Multi Country Region, comments, "Together with the region, Philips Medical Systems has dedicated itself for the last 27 years to help build a world-class healthcare system in the Middle East. Through sense and simplicity we intend to strengthen our commitment to healthcare providers in the region. Arab Health is the perfect showcase of how far we have come already".

Philips Medical Systems is dedicated to providing healthcare products which are easy to use, designed around the needs of the patient, while incorporating the best of advanced technologies. The development of all products is based around the company philosophy of sense and simplicity.

The company is committed to the development of the Middle East healthcare market with their regional offices in Dubai. Philips Medical Systems works with the community through initiatives to fund the refurbishment of child care facilities at hospitals as well as manufacturing products that are environmentally friendly by requiring reduced power consumption.