Frederique Constant watches launched in UAE

Frederique Constant is a highly recognized watch brand from Switzerland. With its slogan "Live your Passion", the company aims to attract clients that have a passion to succeed.

Speaking at the press conference, Mr. Tamjid Abdullah, Deputy Managing Director of Damas said: "Keeping in mind the mission statement of Frederique Constant: the passionate drive to succeed, we are optimistic that it would bring us more success as we continue to offer only the best brands of watches to cater to the demands of our customers who seek continuously for the latest mechanical and complicated watches of high caliber."

"We are delighted to be a part of this joint launch with Damas, and we feel proud to represent a world-premier brand like Frederique Constant," said Mr. Youssef Khoory, Deputy Managing Director of Mohammed Rasool Khoory.

From the brand side, Mr. Bruno Dard, International Director, said: "It is indeed a privilege for us to be associated with Damas, a very well known name in the jewellery & watch sector in the Middle East and Mohammed Rasool Khoory company. With the same intensity of passion both the companies and us have, we are certain though that Frederique Constant is represented well and is being driven through to reach its targets by people who have great passion for products like ours." He also added, "The company will continue doing what it does best: creating new Frederique Constant watches with passion. A number of very interesting new developments are underway, and the brand will keep strengthening its close relationships with distributors and retailers."

The name Frederique Constant has been created from two names: Frederique Schreiner and Constant Stas. It was established in its current form in 1988 by a couple, Aletta and Peter Stas who are still personally involved in the day-to-day operation of the company. They launched their first collection in 1992 called "The 18th Century Collection", comprising 6 models fitted with Swiss movements and assembled by a watchmaker in Geneva.

Watches manufactured under its trademark are either designed by Frederique Constant or by independent designers contracted for a specific series of models. Strong emphasis is placed on watch design to keep abreast of trends and customer preferences. Frederique Constant uses cutting-edge computer software, principally computer aided design software, to assist in the watch design and development process.

With passion, Frederique Constant designs and develops new models that radiate luxury. Most of the Frederique Constant watches are built around intricate mechanical movements, in which they always try to implement new time measurement function. Attention to detail does not stop with the movement but is as much valid for the other parts of Frederique Constant watches: the cases, dials, hands, crowns, straps and bracelets. All individual components are finished by craftsmen with extensive experience in the horological industry and who share the same passion.