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Sunday, November 15 - 2009

Toshiba broadens retail distribution channels in UAE

  • United Arab Emirates: Wednesday, February 16 - 2005 at 08:39
  • PRESS RELEASE

Toshiba has expanded its retail presence in the UAE alongside its partner Al-Futtaim Technologies with the announcement of a new deal to supply Jumbo Electronics and Virgin.

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  • Ahmed Khalil, general manager for Toshiba Middle East and Africa.
    Ahmed Khalil, general manager for Toshiba Middle East and Africa.
Ahmed Khalil, general manager for Toshiba Middle East and Africa, said: "The UAE market is the biggest for us in the Middle East, in terms of current market and growth potential. Together with Al-Futtaim Technologies, we have taken the conscious decision to broaden our business-to-consumer retail channels.

"Jumbo Electronics and Virgin have a select portfolio of high-profile stores, which combine high footfall with excellent customer service and product knowledge."

This focused and compact distributor strategy has paid off for Toshiba in 2004. Al-Futtaim Technologies, their sole distributor in the UAE, has doubled its Toshiba unit sales year-on-year.

Khalil added: "Our strategy to go with a compact distributor network - usually a single distributor in each country - has led to increased focus, product awareness, and customer intimacy.

"We have selected distributors who have the right strategic approach, the proper market segmentation and a solid financial base, as well as a commitment to grow the business and market share with us."

At a recent ceremony, Toshiba Gulf recognised its top resellers of 2004 in three categories: Plug-Ins Electronix and Dubai Duty Free for retail activity; Computronics Trading LLC and Computer Care for best reseller in the SMB category; and Alpha Data Abu Dhabi and PC Centre Dubai for value-added reseller.
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Notes and media contacts

For media information, contact:
Emma Rymer
Euro RSCG for Toshiba Gulf
T: 971 4 390 3030

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