Jumeirah International receives top recognition at 2005 Gulf Marketing Effectiveness Awards

Jumeirah International, the Dubai-based luxury hospitality group, claimed the top award in the New Brand Launch category, and was highly commended in the Public Relations category at the 2005 Gulf Marketing Review Marketing Effectiveness Awards.

Wednesday, February 16 - 2005 at 09:52
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The winning entry for the group in the New Brand Launch category was SIRIUS, Jumeirah International's guest Recognition and Rewards Programme. SIRIUS is a multi-tier, points-based programme that also provides members with a range of unsurpassed benefits. Members can redeem their accumulated Sirius Points for an extensive array of rewards including complimentary dining, room stays and upgrades in addition to redemption opportunities with a network of partners, including vouchers for Harvey Nicols department store in London.

The seven-judge panel also highly commended Jumeirah International for the photoshoot of Tiger Woods on the helipad of Burj Al Arab in the Public Relations category. This award recognised the achievement of capturing global media attention and maximizing exposure of an event that has been described by the London Times newspaper as, 'the publicity stunt to top all publicity stunts', and as a defining pictorial moment in the career of one of the world's most respected sportsmen.

Accepting the awards on behalf of Jumeirah International, Chief Sales & Marketing Officer, Bill Walshe commented, 'We are very proud to receive these awards. The SIRIUS programme is our way of reciprocating the loyalty that our customers show us, and is another step in the development of Jumeirah International as a world leader in luxury hospitality and customer service. '

Commenting on the Tiger Woods publicity shots, Walshe added: 'The event, staged in association with the Dubai Desert Classic, brought together two great icons, Tiger Woods and Burj Al Arab, creating an image that continues to be reproduced around the world.'

The first-ever marketing effectiveness awards in the Middle East generated approximately 200 entries across twelve categories with submissions from every Gulf state. The gala event was attended by nearly 500 marketing and communications professionals from across the region.

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Jumeirah International properties are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The group encompasses the world-renowned Burj Al Arab that has become a true icon and landmark for Dubai, the award-winning Jumeirah Beach Hotel, Emirates Towers Hotel, Offices and Boulevard, The Jumeirah Beach Club Resort and Spa, Wild Wadi Water Park, Jumeirah Hospitality, The Emirates Academy of Hospitality Management and Madinat Jumeirah, the Arabian Resort - Dubai, which opened in August 2004. The latest addition to the Jumeirah International portfolio is the group's first desert property, Bab Al Shams Desert Resort & Spa, which opened November 2004.

Jumeirah International has expanded outside the Middle East into London, taking over the management of The Carlton Tower and The Lowndes Hotel in London's Belgravia.

Building on this success, Jumeirah International has become a member of Dubai Holding, a collection of leading Dubai based businesses and projects, in a step that aims to initiate a new phase of growth and development for the group.

The group has won numerous international travel and tourism awards including Institutional Investor Magazine - The World's Best Hotel (Burj Al Arab), The Daily Telegraph UK Travel Awards - Best Foreign Hotel (The Jumeirah Beach Hotel), Business Traveller Magazine Middle East - Best Business Hotel in Dubai (Emirates Towers Hotel) and Best Leisure/Resort Hotel in the Middle East (The Jumeirah Beach Hotel), Conde Nast Traveller Awards - Favourite Overseas Business Hotel (Emirates Towers Hotel) and most recently Meetings & Incentive Travel Magazine UK - Best Overseas Hotel (The Jumeirah Beach Hotel) and Business Traveller Magazine Germany - Best Hotel in the Middle East (Burj Al Arab).

For further information please contact:
Anne Bleeker - Director of Public Relations & Communications
Jumeirah International - Corporate Office
PO Box 73137 Dubai, United Arab Emirates
Telephone: +971 4 3300111, Extension 762

Mairead Walsh - Senior Account Executive
Promoseven Weber Shandwick Public Relations
Emarat Atrium Bldg 3rd floor - Wing B, Sheikh Zayed Rd
PO Box 50197 Dubai, UAE
Telephone : 04 3210077

Posted by Anne-Birte Stensgaard, Senior News Editor
Wednesday, February 16 - 2005 at 09:52 UAE local time (GMT+4)

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