Gulf Air Sky Nanny wins innovation award

The award was presented to Khalifa Al Rayes UAE General Manager and Mohammed Al Tajer, Manager Marketing Services at Gulf Air at a gala reception held at the Madinat Jumeirah in Dubai on Thursday 10th February 2005.

The unique Sky Nanny service provides qualified professional attention and care for young Gulf Air passengers from the moment of boarding the flight to the end of the journey. Every Sky Nanny is a fully qualified member of the in-flight service team, dedicated to delivering specialist care for children up to the age of 12 travelling with their parents or as unaccompanied minors. This includes keeping children entertained and fed, giving parents a breather.

Development of this enhanced in-flight childcare service was undertaken with the world famous Norland College, one of the foremost establishments in the world for childcare and education.

The Sky Nanny service is part of a larger programme for children introduced by Gulf Air in 2003 including upgrading the children's menu to include new and healthy options, as well as 'tooth friendly' snacks and drinks.

'We are delighted that one year on the Sky Nanny is still receiving this level of recognition,' says John Butler, Vice President Marketing and Sales at Gulf Air. 'We are particularly pleased to receive this award as it focuses on the effectiveness of the work that was done to launch Sky Nanny as well as the tangible benefits of the service at every stage of a journey within our network, whatever the age of the passenger. Sky Nanny is now firmly entrenched in a suite of in-flight services which cater to the individual needs of our customers.'

Introduced in response to industry demands, the Gulf Marketing Review Marketing Effectiveness Awards aim to recognise marketing excellence, build industry understanding of what marketing excellence means and help individuals and organisations improve the quality of their marketing performance. The awards are structured to acknowledge the depth and breadth of the marketing function. Categories apply to all companies, regardless of geographic location, industry or size.