Princess Sumaya University for Technology appoints TRACCS - Jordan as its public relations agency

The agreement aims to develop public relations management for Princess Sumaya University for Technology (PSUT) by means of implementing relevant and effective programs that will assist building team spirit and productivity, establish strong relationships with existing local institutions and the press corps, in addition to merging with the Jordanian social and academic fabrics of advanced international educational societies. This will correspond with PSUT's objectives to reflect positively on attitudes of educational staff and students so as to keep them abreast of new academic, scientific, and technological advancements happening in the educational sector in Jordan.

The agreement was signed on behalf of Princess Sumaya University for Technology by Chairman of the Board of Trustees Her Royal Highness Princess Sumaya Bint El-Hassan, and on behalf of TRACCS Jordan by its Managing Director Mrs. Faten Al-Masri Kamal.

Her Royal Highness Princess Sumaya Bint El-Hassan, Chairman of the Board of Trustees, stated: "The signing of the agreement with TRACCS, a company specialized in public relations, is an innovative initiative that will target at enhancing the status of PSUT as a leading educational center in the field of information technology and engineering in Jordan and the region."

Her Royal Highness stressed that PSUT will concentrate on addressing the world as an educational society which aims at the advancement and development of human capabilities in Jordan and the Middle East by providing them with scientific and academic skills specialized in the technology of the times, while focusing on modern technology that depends on advanced and developed knowledge and education that equals that of the international institutions.

Mrs. Faten Al-Masri Kamal, Director of TRACCS-Jordan, explained that since its launch in Jordan, TRACCS has managed to establish itself as a leading source in the area of public relations services in Jordan and the region, providing its customers with state of the art public relations programs and plans that suit their requirements and future visions.

Mrs. Al-Masri Kamal added that TRACCS is proud to have signed the agreement with Princess Sumaya University for Technology because of what she views as areas of commonality between the two institutions in terms of a positive vision for the future, a shared understanding of the new requirements of the times, and a confident reliance on youth to perform the required plans and goals.