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Thursday, November 12 - 2009

Arab Digital Distribution launches all new sports channel - Prime Sports - Signs production contract with Ten Sports

  • United Arab Emirates: Sunday, February 20 - 2005 at 08:58
  • PRESS RELEASE

Arab Digital Distribution (ADD) the largest pay TV platform management company in Middle East, North Africa & Europe announces the launch of 'Prime Sports' another new sports channel becoming the undisputed leader in providing sports programming for viewers in Middle East, North Africa & Europe.

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Prime Sports the new sports channels will be available to subscribers to Al Awael - Premium Arabic Family Entertainment, FirstNet - Premium International Entertainment & Pehla - Premium Asian Entertainment. The all new sports channel will draw content from its associate company - Art and has signed up an production contract with Ten Sports.

The channel is receiving fantastic response since the launch in Jan 2005 and has embarked on aggressive marketing and content acquisition plans. Commenting on the launch - Vinod D'mello simply commented, "Prime Sports - Takes you there."
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