ADNH receives overwhelming demand from Australian market

The 2005 exhibition takes place at the Melbourne Exhibition Centre in Australia from February 22-23.

Commenting on ADNH's involvement, His Excellency Khalifa Nasser Bin Huwaileel Al Mansoori, Chairman of ADNH, said: "Our participation in the AIME plays an important role in establishing Abu Dhabi as an important MICE destination in the Middle East region.

"We have already received a great response from the Australian tourism industry with 168 meetings already scheduled during the two day event. AIME will generate awareness of the UAE's diverse and unique offerings for both business and leisure and its first-class facilities and warm Arabian hospitality," Mansoori added.

AIME 2005 is set to provide ADNH many valuable opportunities to network with key travel decision-makers and to learn of the latest industry developments. This year, the event is expected to be the largest to date, welcoming a record 800 exhibitors from 45 countries, 425 hosted buyers, and 2,800 visitors.

Ali Al Hosani, Tourism Division Manager at Sunshine Tours, said: "Our role is to build the image of Abu Dhabi not only locally and regionally, but on the global stage, too. That's why we are giving maximum importance to attending all major international exhibitions."

"ADNH enjoyed a 14 per cent increase in profits to AED 172 million for the first nine months of 2004, compared to AED 151 million for the same period the previous year. Our Al Diar Hotels operation consistently achieved high occupancies of around 90 per cent in 2004. Abu Dhabi is developing rapidly, and ADNH will continue to promote the capital as a first choice destination for both business and leisure."