The 2004 Gold Midas award went to OgivlyOne for the clever use of the computer game to highlight online shopping safety features of the American Express Blue card. Held in New York, the Midas award is the only advertising and marketing competition dedicated to the recognition of financial services communications on a global basis.
Eddie Moutran, Chairman of Memac Ogilvy presented the Midas Award to Trevor Stokes, President and CEO of American Express MENA and Maysara Al Ghadban, UAE Card Marketing Manager.
Present also were James Duthie, Managing Director of OgilvyOne. Stokes commented on receiving the award: "Amex is very pleased with our partnership with OgilvyOne which has achieved excellent results for Amex in the UAE allowing us to double our card base in 2004."
Eddie Moutran said: "Good advertising is always a product of a close partnership between client and agency. This award is a tribute to the creativity, great thinking and hardwork of the OgilvyOne and American Express UAE team. Our remarkable 20 year partnership with American Express has spawned many achievements as well as regional and international awards.
Duthie, added: "I am delighted that this fruitful relationship continues to deliver creative output that really is best in class on a global scale. The Midas Gold Award is testimony to this."
OgilvyOne Middle East won the Gold Award for the Midas Product and Service category and was the only agency in the United Arab Emirates to receive an award in this international ceremony. In 2004 ceremony, 19 Gold and 15 Silver Midas Awards were distributed between thirteen countries. The Midas committee acknowledges not only the campaign but also the effectiveness of the results, making them very important awards for agencies and clients.
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OgilvyOne Middle East has received an international industry award for "space invaders" a web advertisement created for American Express card Blue credit card acquisition.
Trevor Stokes, President and CEO of American Express MENA after receiving the 2004 Gold Midas Award (second from right). Also present: (from left to right) Paddy Maclachlan, Creative Director OgilvyOne, James Duthie, Managing Director of OgilvyOne MENA, Eddie Moutran , Chairman of Memac Ogilvy and Maysara Al Ghadban, Marketing Manager Amex UAE.
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Posted by Lara Lynn Golden, News EditorSunday, February 20 - 2005 at 17:04 UAE local time (GMT+4)
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About OgilvyOne Middle East
OgilvyOne Middle East is the first and foremost multinational, one-to-one relationship marketing agency in the Middle East. Specializing in building customer relationships through multiple media, on-line and off-line. With headquarters in Dubai, OgilvyOne Middle East serves clients across the Middle East region with dedicated strategic and creative resource. Current clients include: Gulf Air, Jumeirah International, American Express, The Executive Office, Cisco.
OgilvyOne worldwide is the strongest; most experienced and most highly awarded one-to-one relationship and interactive marketing network in the world, with over 4,000 employees in 56 countries.
For more information on OgilvyOne Middle East please contact:
James Duthie,
Managing Director,
OgilvyOne Middle East,
tel: (971) 4 332 7555
About The Midas Awards
The Midas Awards is the only competition to recognize excellence in financial services communications on a global scale. The competition extends over regional, national and continental boundaries to provide a true worldview of advertising and corporate communications in the international financial community. Covering banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting companies, the competition focuses on five distinct areas: consumer and business-to-business communications; corporate communications; craft and technique; and best use of medium.
About American Express:
American Express Company is a diversified worldwide travel, financial and network Services Company founded in 1850. It is a world leader in charge and credit cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking.
American Express established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1979. In 1992, Amex (Middle East) E.C. was established as a joint venture company owned by Mawarid Investment Limited and American Express.
Operating in 19 markets in the Middle East and North Africa, American Express has been voted the "Credit Card of the year" in the Middle East Banking and Finance Awards ceremony during the IMF event in Dubai 2003. AEME issues dollar currency Credit and Charge Cards: Personal (Green), Gold, Platinum as well as Company and Corporate cards, and introduced its first local currency Credit Card in 2001 specifically to the United Arab Emirates.
The company which has been offering a range of charge and credit cards for many years, revolutionized the UAE market couple of years ago, when in launched Blue - the only credit card that offers 1% money back.
American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.
For further media information on American Express UAE, please contact:
Boryana Korcheva,
Account Director,
Memac Ogilvy PR
Tel: (971) 4 332 0002 (ext.318)
Direct Line: (971) 4 305 0318
Fax: (971) 4 305 0306
OgilvyOne Middle East is the first and foremost multinational, one-to-one relationship marketing agency in the Middle East. Specializing in building customer relationships through multiple media, on-line and off-line. With headquarters in Dubai, OgilvyOne Middle East serves clients across the Middle East region with dedicated strategic and creative resource. Current clients include: Gulf Air, Jumeirah International, American Express, The Executive Office, Cisco.
OgilvyOne worldwide is the strongest; most experienced and most highly awarded one-to-one relationship and interactive marketing network in the world, with over 4,000 employees in 56 countries.
For more information on OgilvyOne Middle East please contact:
James Duthie,
Managing Director,
OgilvyOne Middle East,
tel: (971) 4 332 7555
About The Midas Awards
The Midas Awards is the only competition to recognize excellence in financial services communications on a global scale. The competition extends over regional, national and continental boundaries to provide a true worldview of advertising and corporate communications in the international financial community. Covering banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting companies, the competition focuses on five distinct areas: consumer and business-to-business communications; corporate communications; craft and technique; and best use of medium.
About American Express:
American Express Company is a diversified worldwide travel, financial and network Services Company founded in 1850. It is a world leader in charge and credit cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking.
American Express established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1979. In 1992, Amex (Middle East) E.C. was established as a joint venture company owned by Mawarid Investment Limited and American Express.
Operating in 19 markets in the Middle East and North Africa, American Express has been voted the "Credit Card of the year" in the Middle East Banking and Finance Awards ceremony during the IMF event in Dubai 2003. AEME issues dollar currency Credit and Charge Cards: Personal (Green), Gold, Platinum as well as Company and Corporate cards, and introduced its first local currency Credit Card in 2001 specifically to the United Arab Emirates.
The company which has been offering a range of charge and credit cards for many years, revolutionized the UAE market couple of years ago, when in launched Blue - the only credit card that offers 1% money back.
American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.
For further media information on American Express UAE, please contact:
Boryana Korcheva,
Account Director,
Memac Ogilvy PR
Tel: (971) 4 332 0002 (ext.318)
Direct Line: (971) 4 305 0318
Fax: (971) 4 305 0306
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